Political Advertising: Advaniji on web!

Just last week itself, I wrote about Political Advertising in India for 2009 elections and here comes another surprise of the same. Now after celebrities it’s the turn of Politicians looking up to the mighty web world. Joining the league is none other than L.K. Advani whose website http://www.lkadvani.in/ got launched on his 81st birthday on 8th Nov’08. BJP launched this website for their Prime Minister candidate Advani with an objective to reach out to the young and first time voters in India. As per BJP, this is the first website of its kind by an Indian Political party and is yet another step towards reinforcing the forward looking and futuristic attitude of their party.

The site opens up with an intro note and welcome message by L.K. Advani and is available in two different languages – Hindi and English. It’s an interactive website with loads of photos, videos, speeches and forums wherein visitors can participate and post their comment / suggestion / grievances. Overall the site looks neat and very 2.0 types except for the first landing page after home page. I think it’s too boxy, maybe they could have used some tabs and made it less cluttered. But content wise I liked the site. In fact to be honest I never expected it to be this deep esp. their “issues” blog section…quite nice and interesting posts there, though I think there should have been a section for users’ comments on each of these posts in order to make it truly interactive. I’m sure they have not allowed comments to avoid nuances and mud-slinging by opposition parties but then if you want it be interactive you need to provide the facility of comments and expressions, see some cool examples of Bollywood celebs like Big B or Aamir Khan. The forums allow posting and comments but as of today I don’t see much participation from external people over there. The home page content is definitely getting updated as I can see a difference between yesterday’s and today’s content, have a look at the scrn-shot:


Overall a neat website and considering the fact that most of the first time and young voters are digital natives it’s definitely a good step and modern approach towards reaching out to Indian youth. It’s good to know that Indian Prime Minister candidates are going high-tech, but wondering is it their own thought or is it Obama effect 🙂?

Also my fundamental question about Political Advertising in India remains the same – is it worth spending so much money before the elections in communication campaigns when most of the Indians know the realities of Indian Political scenario? It’s good to see such interactive platforms getting launched but is BJP going to take any step to solve the real-time issues or grievances being posted on the website or will these just remain as comment counters to prove that the website was a successful strategy with X number of comments and Y number of hits in Z number of days? Will it actually help in a building a “Strong, Prosperous and Self-Confident India” or will it end in just being yet another marketing gimmick?




  1. Sowmya

    Huh!!! You rightly said whole year they dont do anything and then they think of image makeover. Whole political system is corrupt.

  2. nautankey

    Though it looks good and innovative,as such I find the idea pointless.I mean almost 60% of the voters dont have net access and the educated ones who have are either lazy or so pessimisstic that they dont vote.

    Would be great if advani himself addresses the issues though its tough..but then thats the point where this exercise will be fruitful else another eyewash

  3. nautankey

    And haan thanks for dropping into our site 🙂

  4. Kanupriya

    @ Sowmya: Totally agree…thanks for dropping by.

    @ Nautankey: My plaeasure. And it would be good to observe what happens to the future of this website.

  5. tanvi

    just saw the website.mera comp hi hang ho gaya! my colleague said advani ji salah mashvira karne chale gaye hain …lol..
    he added that desh ki rajniti daaru aur murge se chalti hai..website ka idea is good but may not help advani ji realise his PM dreams 🙂

  6. Kanupriya

    @ Tanvi: LOL…so did Advaniji come back on ur comp?

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