Got a mailer from Makemytrip with subject – Worldwide premier of Gajodhar…before time! The first look itself gave a very clear impression that it is some spoof on much-awaited movie Ghajini. Watched the film and found it to be funny! It’s a viral campaign of www.oktatabyebye.com (travel community of Makemytrip) and as most of the other virals of Makemytrip, this also is done by Webchutney.
The film shows a character Gajodhar who is out on a holiday and has a very different rather weird way of noting down all his experiences. Whatever he experiences like “room achcha hai”, “food is good” etc. he gets those tattooed on his body in a nearby tattoo shop. At the end of his holiday, he comes back and copies all those experiences on www.oktatabyebye.com. I liked it but honestly speaking didn’t like it as much as other viral campaigns of Webchutney. Well, maybe my expectation bar has been raised a lot as far as funny viral films from Webchutney are concerned. No, it’s not bad but found it to be bit dragging and elements to be repetitive. But what is good about this viral is the timing (well what you can call as chance pe dance karna J) – currently everybody is caught with this Ghajini fever and hence this whole Ghajini look and feel and spoof on tattoo will definitely raise some curiosity and garb attention of viewers. Secondly it’s a holiday season and considering Oktatabybye is not that popular till now, I think it’s really good to be reminded of such site during this holiday season. Anyways many people write about their travel experiences in blogs, travelogues etc., and if told about a dedicated travel community portal in an interesting way along with a review writing contest announcement wherein one can win vouchers, cameras etc, I’m sure people would like to explore the portal further. I think this viral will work for the portal in getting some more eyeballs.
In case you have not seen it till now, you can click on the following image to have a look:
hey i guess..it serves the purpose of marketing ;P attracting eyeballs..sure it did!
Ghajini Marketing Contd… « Marketing Chit-Chat
[…] Gajodhar: New viral campaign […]
Its clear that this video is a part of viral markeing, but done in interesting and attractive manner. I enjoyed this video
Offisial Atyachaar from Make My Trip « Marketing Chit-Chat
[…] at least amongst its members? I don’t remember receiving any email or message unlike that Gajodhar campaign which frankly speaking I hadn’t liked much. By chance I went to Make My Trip website […]