It’s the season of festivals in India these days and with festivals, comes the season of shopping. From Dusshera to Diwali, there is a different excitement and frenzy in the air. It’s that time of the year when marketers bring out their best offers and consumers are left spoilt for choices. It’s that time of the year when brands launch their best campaigns to connect and attract their target audience.
Like every year, this Diwali has also been very interesting when it comes to marketing and advertising. From digital to retail, the market was flooded with new campaigns. While some chose the route of social awareness, some went ahead with direct product promotions. Whatever be the route, finally the ones that attracted the attention were either –
Entertaining or Educating or Engaging or Empowering!
The same golden 4E rule of marketing which is about content. Good content wins.
While there were many campaigns that I liked but here’s a quick round-up on the ones that I loved the most:
Zomato – When it comes to digital content, Zomato wins hands-down for me. I am a huge, huge fan of their marketing especially their social media marketing. The quirk, the pun, and the message-fit to the occasion, I mean hats off to the team who comes out with posts like these, absolutely hilarious and shareworthy. (*Insta embed is giving issues with this theme on web, in case you can’t see the full slideshow, view it here).
Samsonite – I had goosebumps watching this ‘Diwali Ka Safar’ film and loved the idea as well as the execution. When the whole world was speaking of gifting during Diwali, Samsonite came out with a wonderful campaign on gratitude. Subtle product placement but with a remarkable message, this ad won the hearts of many.
Google Pay – Going by the number of Diyas that my whole family was busy scanning on Diwali, I have to say that this was one of the most engaging campaigns this year. From paying to sharing, the Diwali gamification by Google Pay was indeed a very smart campaign to increase product usage.
FeviKwik – What a perfect product fit campaign by FeviKwik! I mean to come out with a Diwali specific advertisement for a product like FeviKwik would have required some serious effort. And look at this post, isn’t it simply amazing? (*Insta embed is giving issues with this theme on web, in case you can’t see the full image, view it here).
Sabhyata – Many brands took the route of starting something new or celebrating change this Diwali. But speaking of this film by Sabhyata, I couldn’t guess the end when I watched it for the first time. And considering it’s coming from a brand with the name “Sabhyata”. I quite liked it. With a traditional range of products but ads like these, I am sure the brand will find its connect with the younger generation.
While I have listed the five that I liked the most but there were many more like Dunzo’s Glow Green or Swiggy’s Mute SoanPapdi that were interesting and funny. Though for me, nothing could come parallel to last year’s UmeedKaDiya campaign by HP. That film I think was a league apart, something that many of us will remember for years to come.
So, which ad was your favorite this year? Would love to hear from you in the comment section below.