Build where you own the land, distribute where the audience is.
Before distributing, ensure it’s worth visiting.
This pretty much sums up the whole post.
If you are already doing it, kudos to you. And you don’t need to read this post :). But if you’re confused about the balance between owned and rented, you may proceed further.
I understand that the rented land is lucrative. It’s crowded, abuzz with activities and attention.
Pretty much every marketer’s dream and KRA – to be present where the attention is.