We all know that e-mail campaigns have been done till death now, but still many organizations just keep on trying their luck by sending those mundane emails to our ids. Result three days I’ve not been able to login to my yahoo id and my yahoo spam box is having 1033 mails today J
Recently was going through an article on ROI based e-mailer campaign in some publication and the title caught my immediate attention. ROI based e-mail campaign? Oh wow…with keen interest I started reading it immediately hoping maybe some new trend in the industry has come up, but alas that whole of article never dealt with any ROI related parameters, all it focused on was dos & don’ts of e-mailer campaign and the only key takeout of that article was “do a text based campaign and not a html one”! I was seriously wondering is it mainly text or html that decides the fate of an e-mail campaign.
I hate doing e-mail campaigns but still because of some organizational requirements I had to recently work on an e-mail campaign as well and there of course the classical dilemma which I was facing was – shall I do a simple text based stuff so that it doesn’t get filtered or shall I do a html one so that it looks jazzy and can attract some immediate attention? Even after racking my brains enough, I couldn’t come to a conclusion and then suddenly my friend who was sitting next to me whom I would call very much my kinda TG, infact could be one of my prospects as well, tells me, “why are you wasting your time on this yaar, just do it in whichever format it can be done immediately, as whether you take text or html, if it’s a product promotion email, 99.9% of the people will delete it even without reading and the 0.1% who will read your email are the ones who are all free on this earth to do nothing J”…So here I get an immediate response from one of my prospects J
Linda
Good thing found at your blog about email marketing! Welldone! You have placed a good information on your blog. But, I want to talk something more about email marketing. Actually, it is not too easy as it seems. Most of the people are under misconception that collecting email IDs and using a bulk email sender can make you successful. But it is not. What do you think? Actually, most of the businesses these days are not selling one product. They are selling different products for diff. niches and for the different markets. So, in this case they should have the different lists of bulk email IDs. Email Marketing is being difficult in these days. But still experiments are being done by a lot of people and companies. I usually keep on trying the products of the different companies. Now a days, some wonderful products are coming in the market that can give you great earning opportunities. I do not want my comment considered as spam here so will not discuss about my blog, but if you visit my blog then you will find, how I am using different products for my email marketing these days and making a lot Really! When I found your blog about email marketing, It was great one and I could not stop myself writing comment? But, last thing, I want to ask, Do you offer newsletter to your visitors or not? Do you know any kind of program to make effective newsletter? Waiting for reply – Thanks – Regards