Two consecutive calls with two close friends, who run small businesses of their own. They have very different product categories but are currently facing similar business challenges.
How to revive their business post-pandemic.
It’s been more than a year since the pandemic forced many businesses to scale back operations. It hasn’t been easy for small businesses to sail through this phase. Business owners are struggling to recover. In fact, about 53% of small business owners don’t expect to return to pre-Covid operations for at least the next six months.
Their struggle is for real. And they need to change. To adapt and pivot to the new market dynamics. But since they have invested so much in their existing system, somewhere they are hoping for the old business environment to be back.