2017 – the year that once again reminded me…

None of these are new, we all know but somewhere these get buried down in our daily humdrum of life. 2017 was a year that once again reminded me…

  • To LIVE, before the moment is gone. Life changes in a blink, LIVE today as we may not get that chance tomorrow.
  • To be able to breathe, stand on your own feet and eat without any support system are all that we need to be alive. Rest whatever we have is luxury.
  • That time is indeed the best healer. When the going is tough and you can’t figure out any solution, it’s best to leave everything on time. Even the roughest patches of life lead to some direction with time.
  • To prioritize what matters the most. When you’re near death, you actually get flashbacks and wish you had done “this” or “that” more. These “this” or “that” are only & only about relationships and nothing else. From – ‘wish I could see my child once again’ to ‘wish I had spent some more happier times with my partner’, in that trance state of mind, you think of only people and relationships. 
  • That, things could be worse any time, any day! Be thankful for whatever you have, there is always someone who is fighting a battle tougher than yours. Every time I remember the night when the person next to my bed in ICU died despite lesser injuries whereas I survived, I just say thank you – to God, to my fate and to the prayers and blessings of all the well-wishers in my life.
  • To smile! When you’re happy, smile but even when you’re sad, try to smile. Smiling through tough times gives you strength and courage of a different kind. Hey wait, smile in life has a technical requirement too – when I had maxillofacial fractures and lost all my front teeth in this accident, I had to go for many teeth reconstruction and dental implant surgeries. My dental surgeon was trying hard to understand how my teeth looked pre-accident. We scouted through many old photos and her feedback to me was – “Kanupriya, in none of your photos you’re smiling openly or laughing out loud. You should smile more.” Oh yeah, as if I knew one fine day I will have to refer to my old pics to see how my teeth used to look when I smiled!!

But technically my doctor was correct – one should smile more often and smile while you still have your teeth intact 🙂

On that note, wish you a 2018 full of love, laughter, and fun! Cheers to new beginnings and new dreams. Have a fabulous year ahead!

A quick take on 2010 & wish you a happy new year!

Well, a lot has happened in 2010 for Indian Marketing and Media industry. While I will come back with detailed posts on some of the brand case studies which created impact this year, but as of now here goes a quick take on my “likes” & “dislikes” for marketing incidents that occurred in 2010

  1. A rebranding which I liked : Indian Rupee Symbol
  2. A rebranding which I disliked: Airtel
  3. A marketing trend which I liked: Social Media becoming mainstream, few predicted this but not many were sure or convinced about it till last year.
  4. A brand which completely wowed me: Flipkart
  5. A brand which always delivered what it committed to me: Indigo
  6. A new product /service which I started using in 2010: Online luxury shopping portals and totally addicted to FashionAndYou.com
  7. A old category coming out with newer marketing techniques: Books, wow what innovative marketing stories in Indian Literature Industry.
  8. An ad which really created a buzz: Volkswagen Vento talking newspaper ads
  9. An ad which I hated : IBIBO, JK Cement Swimming Pool ad
  10. Ad which I liked for its social messaging: ”’Tata Tea Choti & Badi Patti’ and ‘Tum Chalo Toh Hindustand Chale by TOI

I may update this list later if some more related points come to my mind, till then do drop in comments about the stories which you liked or brands which you hated in 2010.

With this last post for 2010, here’s wishing all my readers a very happy and prosperous new year! May you have a rocking & great 2011!