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content strategy

Don’t build your content house on rented land

September 24, 2021

Build where you own the land, distribute where the audience is.

Before distributing, ensure it’s worth visiting. 

This pretty much sums up the whole post. 

If you are already doing it, kudos to you. And you don’t need to read this post :). But if you’re confused about the balance between owned and rented, you may proceed further.  

I understand that the rented land is lucrative. It’s crowded, abuzz with activities and attention. 

Pretty much every marketer’s dream and KRA – to be present where the attention is. 

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Ephemeral Content Marketing- Kanupriya Sindhu

The Rising Popularity Of Ephemeral Content

November 2, 2020

LinkedIn launched stories a few weeks back. I can already see it picking up in my own network, and on the platform in general.

Ephemeral content is on the rise like never before. Started by Snapchat but made mass by Instagram stories, there is something very captivating about the short-lived form of content these days. I am yet to try LinkedIn stories. But if I observe my own behavior on other channels, especially on Instagram, I am more active with stories than posts. 

While I knew the answer for the same, but before jotting down this post, I carefully evaluated my own behavior on why I like stories more? The answer is clear and it’s the same for me, as it is for many of you – it’s quick and not “permanent”. I don’t have to worry about the long-lasting impression of my posts and the imprint that I am leaving on the web. I like that it’s in the moment and not long-lasting.

And that’s the beauty of ephemeral content – quick, in-the-moment, and transient.

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