Stampede of price driven promotions

I get to cross this mall daily on my way back home and its one of the most popular malls of Bangalore. Always damn crowded and is having all popular brands which you can think of. It used to have those occasional promotions during Diwali, Christmas or End of season sale. But now instead of those occasional sale offers, the mall has sort of become “discounted product” mall only. Just think of last 3 months – November they were having “festival special”, December they were having “Christmas / New Year Special” and now in Jan, 1st it was “26th Jan” special which got extended to “end of season sale” on 27th Jan’09. Wow every day there is a sale and most of these are not “upto 50% off”, rather “FLAT 50% or 40% off”. Read More At Marketing Chit-Chat…