Saw an interesting cute green colored animation ad yesterday on one of the news channels, they were showing some birds & the reason for my increased curiosity along with resistance to switch channel during that break was the fact that those birds were somewhat resembling twitter bird :-). But that ad actually had nothing to do with twitter & to my surprise it ended to be of none other than the traditional consumer durable giant (or shall I say erstwhile giant) Videocon. The clipping ended with a message – change is happiness. Seeing such a major brand makeover from sturdy steel colored V to a fluid green colored V was indeed a happy change.
“The Videocon logo is the heart of the new brand identity. The Fluid lava reflects the brand idea, ‘Experience change’. The color palette has been chosen to reflect the philosophy of Videocon Group i.e. the color green is symbolic to the company’s ecology drive” says the official coverage of Videocon. You can read more about it here.
Some of the major changes which I’ve observed in their current campaign strategy – this time apart from conventional media, I can already see their presence on digital medium too; their website along with the re-launch in other medium has gone for a change as well and is completely in sync with their new brand positioning plus they are promoting e-selling through their web channel. Well, as per me I loved this change & I think just like Sony even Videocon was in much need of a facelift. Somehow Videocon has lost that connect with today’s consumers, not only in terms of messaging & communication rather in terms of their product deliverables too. It’s good to see news of launch like mobile services & DTH services from Videocon. They are also augmenting their current offerings to suit the taste of today’s Indian consumers. Considering the sea change in Indian market dynamics over the last decade I think it’s prudent of these established brands like Godrej or Videocon to change their pace as per current times.
Andy
The concept and approach is good, but typography of VIDEOCON should be more user-centric, ( I know all the fonts are of same family, but the presentation of TWO ALPHABETS- first “V” and last “N” are not much professional looking, and also lack in readability. They also do not reflect the appliance brand.
maya
@andy its all the web 2.0 effect.. all logos are going smoother, adag, appolo, all use similar fonts
about the old logo i simply hated it.. new logo and overall branding is good, thou it was late.. but its good.. but it will be hard to taken on their korean counterparts.. unless they take some smart steps
Reema
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Roshmi (Musings of an Unknown Indian)
A good read…
kaberi
the new logo is just excellent.
can i know which font has been used in this new logo?
Sam
They are communicating the change but I couldnot associate these qualities like freshness, go green with their products or their promise.
Dreamz2achieve
I had written a very similar article a few days back on my blog. Same as you, I noted the rebranding exercises taken up by Godrej and Videocon.
Chk out my blog entry “Two well-thought out rebranding exercises” at dreamz2achieve.blogspot.com
abhi
VIDEOCON 25TH YEAR SILVER JUBLEE OFFER IS NOTHING JUST ONE TRICK TO SALE OUR PRODUCT AND ALSO SALE ANOTHER PRODUCT WITH VIDEOCON CHOICE .
MEANS IF YOU HAVE 2500 RS./1000RS CARD THEN YOU BUY RS2500/1000 CATEGORIES PRODUCT .BUT YOU CANT BUY 1000RS CATEGORIES PRODUCT IF YOU HAVE 2500RS CARD.
AND IF YOU SEE 2500RS CATEGORIES THERE IS USELESS PRODUCT WITH EXTRA COST AS COMPARE TO MARKET PRICE OR OUT OF DATED OR OUT OF MARKET PRODUCT. VIDEOCON NOT SALE OUR ALL PRODUCT LIKE MINIMUM PRICE TO MAX. PRICE FOR OUR CARD HOLDER .
SO IT IS A ONE WAY OF ONLINE PRODUCT SALE BUT NOT FARE AS OTHER BRAND LIKE HOMESHOPE 18 OR NAAPTOL DONE.
MEANS THIS IS JUST ONE TYPE OF FRAUD THAT YOU NEVER SAY FRAUD OR CHEATING .
SO PLEASE IF YOU BUY SOMETHING YOU NEVER BUY VODEOCON ONLY FOR THAT CARD OFFER YOU BUY ONLY IF YOU SATISFIED . THIS CARD IS LIKE ” GOOD FOR NOTHING ” .
OR IF YOU WANT TO SEE JUST VISIT SITE “http://www.emartindia.in” AND SEE THE CATEGORIES DIFFERENCES B/W 1000/2500 RS CARD. IF YOU HAVE 1000 RS CARD YOU PAY AT LEAST 1200 EXTRA FOR USE FULL PRODUCT . IF YOU HAVE 2500 RS CARD THEN THAT PRODUCT IS NOT AVAILABLE IN THAT CATEGORIES . MEANS IN BOTH CATEGORIES YOU JUST PAY EXTRA FOR USE FULL PRODUCT .
AND VIDEOCON ALL PRODUCT RANGE AVAILABLE IN MARKET BUT THAT SITE HAVE VERY LESS PRODUCT THAT IS OUT OF MARKER OF LESS SELLING PRODUCT OS ITS CLEARLY SHOWN THAT VIDEOCON NEVER WANT TO GIVE GIFT COUPON . THIS IS JUST A STUNT OF INCREASE SALE .
BUT I THINK COMPANY THAT PLAY THIS TYPE OF STUNT NEVER SERVICE LONG , BECAUSE AT LAST CUSTOMER FEEL THAT COMPANY CHEAT HIM . AND IF CUSTOMERS ARE NOT SATISFIED MEANS COMPANY GOODWILL EFFECTED .
I THING VIDEOCONE GOODWILL EFFECTED AFTER THAT SCHEME. BECAUSE SO MANY PEOPLE BUY ONLY THIS CARD OFFER NOT FOR VIDEOCON BECAUSE SAME PRICE PRODUCT ALSO AVAILABLE IN MARKET .