Author

Kanupriya

OSO or Sawariya

November 19, 2007

Last weekend went to watch Sawariya in a nearby multiplex & after all the promos were over suddenly we saw OSO was being played on the screen. Oh lo confused & bemused we were wondering if we have taken a wrong ticket or we have come to the wrong screen…I was getting upset as I had come with a mindset to watch OSO but then hubby told, “chal OSO dekh lete hain yaar, anyways we had to watch this movie also na”… hmm he was right, I was anyways planning to watch the movie the same weekend. Well, after initial few minutes I got engrossed in the movie completely & overall I would say that I enjoyed the movie. The next day when we got ticket was a weekday but still we decided to watch Sawariya as for next few days I was going to have a very hectic travel schedule & I was very much keen on watching Sanjay Leela Bhansali’s movie as soon as possible (Rather I should say I was very eager & curious for Sawariya as against OSO). I had heard from everybody that Sawariya is a very bad movie but nothing of that sort deterred me from my decision to watch Sawariya as I used to think how can something made by Bhansali “very bad”? Maybe the movie is very intense & different and hence not meant for general public.

But oh how wrong I was in my hypothesis that Bhansali & very bad can’t co-exist!!! The movie was not only bad rather a huge disappointment for many of us. Initially when I saw the huge sets & unrealistic backdrop etc of the movie then I thought maybe this is something of different era & hence the whole background like this… but forget about era even the story was absolutely rubbish… suddenly this & suddenly that, after every wink of your eyes there was a song. Songs were so lovely but absolutely no co-relation with the sequence rather most of the songs were totally out of place. The two much awaited star kids were good, infact as per me Sonam was good but I found Ranbir to be over acting at many places. Rani’s role was a total waste of talent of somebody like Rani & for Salman there was nothing to act as such. It was totally confusing as to how he suddenly appeared then disappeared & then again appeared at the end. The streets, those bridges, that small boat & that whole blue blue appearance of the movie was soooooo dull, very unlike of Bhansali. Infact with no story, no theme, no co-relations, it was totally unbearable after a point & with all blue color themes to me it looked like a BLUE after BLACK from Bhansali.

On the contrary as against my expectation, I enjoyed OSO a lot. Whatever I had heard of & seen the promos I had thought that OSO will be one ghista pita, Bollywood masala kind of movie & reincarnation and all will be so weird to watch in this era but oh I was totally wrong. Not only did I enjoy the movie with that stereo type story rather I was totally impressed with Farah to present such a typical story in such an interesting packaging. The movie was full of sweet surprises & at the end almost everybody in the theater left the place with a smile on their faces. Shahrukh was great & Deepika was just so cool. Being her first film I should say she has lived the role of 70s girl in just a superb way. And that title song was also very peppy. So, overall it was a good enjoyable movie and even a person like me who generally doesn’t like to watch typical masala movie enjoyed it completely.

Well, both these movies were over hyped & were two most talked about movies in the recent times & many people like me had expected Bhansali’s Sawariya to be anytime better than Farah’s OSO but I guess after watching both I will give anytime more stars & points to OSO as compared to Sawariya.And ya never ever do the mistake which we did of watching Saawaria on a weekday, as it’s too heavy a dose for a weekday & if by mistake you also get to see OSO instead of Saawariya like us, then just thank your stars and watch the movie happliy 🙂

Here comes Mash…

September 18, 2007

Looks like a carnival of social network sites is on… now joining the bandwagon is yet another big player – MASH which is the new social networking site from Yahoo. Yahoo announced its new venture MASH on Friday & currently beta version of it is on, wherein people are invited for mashing on this site. I tried visiting the site but currently it says only by invitation.
So, whats you first reaction? Atleast I reacted like eh… yet, another social networking site! How is it going to be different from the current ones? When there is already an Orkut, why do I need to move to another site unless & until there is something really different and interesting over there. Anyways apart from Orkut, there are currently n number of general social networking sites like, fropper.com, minglebox.com, facebook.com, yaari.com, zhoom.com & many such similar x, y, z.coms & not to forget those professional networking sites like linkedin.com, ryze.com etc. Well, every such new site during launch claims that its different & something really new but alas the end product is pretty much same with no innovation at all. Classical example of this is bigadda.com! They spent such huge money on advertising this site but the end product? Well, its really sad…forget about being different, bigadda is not having even those very much required social networking features also. So, gimme one good reason as to why I should migrate to some other similar site when I am already settled & happy with my friends networking on Orkut or with my professional acquaintances on linkedin?

Despite it being a very general statement, most of the site launchers are failing to understand one very basic rule – user needs some real good reason for migrating & getting hooked on to some new site. Something different, something new & something persuasive enough! All those wannabe sites who think that by just changing the UI color or the font design, they will become yet another orkut are just dreaming something near to impossible. Huh, so let’s wait & watch what Yahoo has got in store for us now. However the kind of Yahoo fan I am, I would surely expect something cool coming out of them… Hope Mash is mashing enough like other cool tools like yahoo messenger & mails

8 new IITs and 7 new IIMs???

August 16, 2007

Read & heard as headlines at many channels that Govt. has proposed to set up 8 new IITs, 7 new IIMs, more Institutes of Science & Information Technology…Hmmm definitely a great idea but is it possible to have more IITs & IIMs???
I guess it’s quite easy to make such announcement without considering the long-standing problems which are prevailing in our country in setting up premium institutes like IIT & IIM. Such premium institutes not only require high standard infrastructure rather they also need premium faculty too. With the current state of career in academics in India, almost 30 to 35% of the faculty seats are vacant in most of the premium institutes. Quite high standards have been laid down as recruiting criteria for faculty members at all premium institutes but there is no proper thought being given about the compensation & other benefits which these faculty members should receive. An IIT or IIM pass out fresher easily gets 2.5 to 3 times (maybe more) more salary than its faculty members plus the kind of growth which a corporate world promises or to be more relatable I should say the kind of growth which a foreign university promises to its faculty, an Indian prof can never get such growth even in premium institutes of India. Govt keeps on announcing the increase in faculty position at universities & colleges but what’s the point of such increase when a large portion of existing seats are lying vacant? How about these facts which can really leave us pondering:

  • Not even 1% of the current educated population in India opts for academics as their first preference of career. It is in most of the cases considered as compromise or last option of career.
  • In addition to the 2.5 to 3 times higher salary which a fresher draws in corporate world as compared to the faculty members who have taught him in the institutes, what is more disturbing is to have a look on the hike which these faculty members get over a period of time… On an average a professor gets a hike of Rs. 500 to Rs. 1000 in his salary & that too not annually rather in most of the cases it’s after every alternate years… In fact I remember I read it somewhere that an average IIT graduate draws more salary in his first or second year of career than an IIT director…
  • As per the normal standards, the teacher:student ratio in professional colleges should be 1:6 & in regular colleges it should be 1:10 whereas in India its somewhere between 1:10 to 1:14 for professional colleges & 1:20 to 1:40 for regular colleges. And this ratio trend is changing really at a worrying pace.

Considering the current salary packages, acute shortage of faculty members, ever declining interest of people in academic position & all other existing critical problems, is it possible to have new premium institutes like IITs & IIMs??? Well, I think no, atleast not till the time we have a re-look at our existing policies…

Ah, one peaceful day in my life

August 10, 2007
Last weekend after a long long time, finally we managed to a take a weekend break & decided to drive down to any location where we can get a resort booking… & finally after lots of trials & effort we managed to get a booking for 1 night at Tusker Trails in Bandipur… hah Bangaloreans & their love for weekend trips… leaves hardly any scope for any last moment booking availability.

Well, finally we managed to reach Bandipur (read more about Bandipur in my travelogue here), the place was so beautiful & drive was great but what made me super-excited was the fact that there was no mobile network available over there… Oh man, what a joy; that meant I would not receive any calls that day… Such a big relief & I just felt that this holiday would be perfect simply because I would NOT get any calls for work as well as other stupid things like credit card, personal loans etc etc… J…. Wah what a joy & it indeed proved to be such a great day, such a peaceful day without my mobile phone continuously ringing (rather screeching) in my ears. On a normal day many a times I get so irritated by the calls at all possible odd hours & this funda of 24×7 availability on official mobile phones that I just exasperatedly wonder “who the hell on this earth invented the mobile phone?”

Mobile again is also a classy example of we becoming slaves to technology. Till I guess last 4-5 years mobile phones were just “nice to have” kinda stuff in India but now if you don’t have a mobile phone you will be seen as one of those primitive men or primordial human beings. Its being categorized as one of the basic necessities of life & it has got as much “must-have” status as much as clothing & shelter have got in our lives. Well, I understand it has made our lives lot easier but I think it has made lives equally miserable too. Anybody can contact you anytime & you are left with no time for yourself ( …If I start writing the miseries which mobiles have brought to our lives, I think my list will never end). Now people just don’t talk while they need to talk rather they talk while working, driving, cooking, walking, exercising, shitting & when not!!! I sometimes wonder can we now survive without our mobile phones at all & what will happen to the world when suppose there will be absolutely no mobile connectivity for a week…JJJ… well, I don’t know about others but I think I will surely enjoy that one peaceful week.

Good Step IB Ministry

July 30, 2007
Everytime I used to see those advertisements, I used to feel so exasperated by the content of those advertisements. Absolutely pathetic, indecent & suggestive. Yup, I am speaking of Amul Macho & Lux Cozy ad The Amul macho ad shows a woman washing a mans underwear at a dhobi ghat and by looking at the underwear she gets turned on. In the other Lux cozy ad, a washerwoman comes to the apartment to pick up laundry and she finds a man standing at the gate wearing a towel. Suddenly, his towel drops leaving him only in his undergarments and the washerwoman eyes him quite suggestively. I had read many reviews of these ads claiming that these are very creatively done sexy ads, well I dont know about creativity at all in these ads, rather I found these ads to be really vulgar esp. when these ads pop up between programs which you might be watching with family members & kids who will never stop being inquisitive about the ad or will keep on repeating the jingle later like they do for all other ads.

Hmmm for once I am in favor of I&B Ministry, this time I think they have done a very righteous act by banning these ads on prime channels in prime time slots. I can see lots of opposition from many people against banning these ads & people protesting as to why cant I&B ministry stop being moral police & let the public decide what do they want or dont want to watch on television? Well, I dont think in this case I&B is acting as unnecessary moral police, or has done anything wrong as by all parameters those ads were very much indecent & double meaning ones of course there is nothing wrong in so called such sexy or funny ads but what was wrong was the placement of those ads which was very much on all main channels at peak time. Also I heard & read some comments from people saying that before banning the ads I&B should have thought of music albums & movie scenes of Sawants & Sherawats. Yes I agree some of the music albums as well as other programs being shown on TV are also obscene, but if those are not banned then does this mean that nothing else can be banned? Its definitely a good start from I&B ministry & lets hope they continue doing justice to their existence. I strongly believe that there is nothing wrong in any kind of content / messaging in ads or TV programs or cinema provided they run at the right place & at the right time everything definitely cant be shown everywhere!!!

Wish You All A Very Happy New Year

December 29, 2006
“Another fresh new year is here . . .Another year to live!To banish worry, doubt, and fear,To love and laugh and give!This bright new year is given meTo live each day with zest . . .To daily grow and try to beMy highest and my best!I have the opportunityOnce more to right some wrongs,To pray for peace, to plant a tree,And sing more joyful songs!”
– William Arthur Ward

Well, I think this will be my last blog for this year. One more year gone, with some dreams fulfilled whereas many more still waiting to be fulfilled, with some good moments as well as some bad, some successes & some failures, some happiness & some disappointments, some smiles & some tears…but all in all I am happy that one more year has passed ahead & God has given me yet another year to carry on with my dreams…
Do you know the origin of New Year celebration? I found this info to be quite interesting, so thought of summarizing & putting up here. Well, according to online sources (Britannica, Wikipedia etc.), the celebration of the new year on January 1st is a relatively new phenomenon.
  • The earliest recording of a new year celebration is believed to have been in Mesopotamia,in 2000 B.C. and was celebrated around the time of the vernal equinox, ie., in Mid-March.
  • Then later on the early Roman calendar designated March 1 as the New Year. The calendar had just ten months, beginning with March.
  • The first time the new year was celebrated on January 1st was in Rome in 153 B.C. (In fact, the month of January did not even exist until around 700 B.C., when the second king of Rome, Numa Pontilius, added the months of January and February.) The new year was moved from March to January because that was the beginning of the civil year, the month that the two newly elected Roman consuls—the highest officials in the Roman republic—began their one-year tenure.
  • In 46 B.C. Julius Caesar introduced a new calendar & this Julian calendar decreed that the New Year would occur with January 1, and within the Roman world, January 1 became the consistently observed start of the New Year.
  • However, in 567 the Council of Tours abolished January 1 as the beginning of the year. At various times and in various places throughout medieval Christian Europe, the new year was celebrated on Dec. 25, the birth of Jesus; March 1; March 25, the Feast of the Annunciation; and Easter.
  • Finally In 1582, the Gregorian calendar reform restored January 1 as New Year’s Day & most Catholic countries adopted the Gregorian calendar almost immediately.

Since then, January 1st is observed as New Year’s Day in most of the countries. However, if we go culture wise deep, I know most of us have got different new year’s day depending upon our caste & religion but globally most of us now follow Jan 1st as New Year’s Day.
I would like to wish all my blogger friends a New Year filled with New Joy, New Hope & New Beginnings…A VERY HAPPY NEW YEAR TO ALL OF YOU!!!

Ghar ki Murgi Daal Barabar!

November 30, 2006

Read it in ET recently as well as many other newspapers about Americans learning Hindi…Majority of the students are now enrolling for Hindi because of different reasons like increasing number of Indian friends and acquaintances, interest in Indian Culture, Bollywood movies, Hindi songs etc…Infact not only Hindi, Americans are showing interest towards other Indian languages too like Bengali, Malayalam etc.

Chalo this is definitely good…now I can see Hindi coming back to India as I am sure that when these Firangis will start speaking Hindi then we the Indians will automatically start considering Hindi to be the “In-thing”. Well, in this era of westernization, one thing which has undergone complete metamorphosis is our language of communication. Rarely one can find today’s Indian literate class communicating in Hindi these days. Forget about communicating on our own, even if people are some where forced to write or speak in Hindi in some forum, they will either very smartly say, “Sorry, I am not very fluent in Hindi” or they will make sure to speak Hindi in such a twisted accent that they can beat even Angrezs in this. And Indian celebrities ka toh kya kehna!!! Most of them can’t speak or atleast try to pose that they can’t speak Hindi at all. Somehow, celebrities esp. from films have got a larger than life kind of effect on most of us and most of us try to do things the way they generally do, so seeing their accent its very much hip these days to either say that “I can’t speak in Hindi” or speak in one of those terribly twisted tongue burr. I happened to see few episodes of this serial known as “Bigg Boss” which is airing on Sony TV these days…I think as per the rule of the game those so called celebrities are supposed to speak in Hindi only and Oh my God, what a drama they do, what an accent!!! Most of them speak Hindi as if they have straightaway landed in that house from America or England. I can understand for people there who are basically from South India and they might not be fluent but what about all others who are either from North or have spent most of their lives in Mumbai??? They speak words with such difficulty & sooo much extra effort!!!
In present age, if you speak in proper Hindi, it’s considered to be so uncool and passé and if you can’t speak proper English in one of those Yankees tones you’re considered to be behenji or bhaiyaji types. Even those who are supposedly speaking in Hindi, for them the new buzzword is Hinglish. I am not saying that speaking in English is wrong. Because of globalization and increasing number of MNCs in India, we definitely need to converse and be fluent in English. Not only our English fluency helps us in professional world rather it helps us a lot on personal front too. Adopting progressive western culture is good, but does this mean that we should be ashamed of our own basic existence and forget our roots completely? Why is it so uncool or archaic to talk in our own language? Infact this situation isn’t true only for Hindi rather its true for most other regional languages too.

But as I told earlier, I think I can see Hindi coming back to us soon…Remember what happened with certain other things for e.g., YOGA. Despite Yoga being of Indian origin and existing in our country for centuries and centuries, we never considered it to be important enough. But suddenly Yoga has become a craze, the hottest lifestyle statement, in vogue kinda thing!!! The highlighted reasons for this fad are many but the most important underlying reason is its sudden acceptance and phenomenal popularity in western countries. When Americans thought its really good, we also thought oh its really good JJJ!!! Who kahte hain na “Ghar Ki Murgi Daal Barabar…”
Let’s hope for some such revolution for our languages too!!!

I am pen!!!

November 6, 2006

I am pen, sob sob, sob…
What do you mean by “What Pen or Whose Pen”, Arey baba I am pen, your writing pen which you used to use earlier for writing…See you can’t even recognize me spontaneously now!!! Such is my poor fate now, sob sniff sniff!!!
Yes, I am crying because I am seeing my death slowly-slowly in front of my own eyes. I am undergoing the pain of self-extinction and extermination. You know there was a time when I was being considered the tongue of human mind & people used to tell “Pen is mightier than sword”, but now forget about being mighty; I don’t even find my existence on most of the workstations.
How would you feel when after enjoying a long regal life, you would see your supremacy slowly fading away? I know you will not feel good. Even I don’t feel good by losing all my power to this newer generation. I used to enjoy such imperial existence. People used to adorn me so proudly in their pockets or on their working desks. There was a time when I was being considered one of the most precious gifts for all important occasions like success in exams, competitions, first job, first promotion etc. Not only that, people used to give me as good omen to their loved ones for wishing luck like parents giving me to their kids for writing exams or teachers gifting me to their favorite students for some important contest. What a belief kids used to have in me as their “Good Luck Pen” & with what care they used to keep me for especially using at some important exams!!! Oh I can’t forget the excitements which kids used to have when they used to get me first time in their lives & how proudly they used to flaunt me in their friend circle or to their younger siblings who were still using pencils.
Now all my authority has been snatched away by this newer generation. I no longer enjoy my throne i.e., the pockets of people, I have been replaced by PDAs/Palmtops/Blackberrys & what nots!!! Now I don’t have any presence in my erstwhile kingdom i.e., workstations and office desks. While I am carelessly thrown out in outskirts i.e., drawers of workstations, my premium position has been occupied by this new age key boards. Snifffff….
I know now I am of no use to you & you don’t remember me at all, but I can’t forget the gleam which was there in your eyes on the day when your daddy gifted me to you for the first time & I still remember the proud which you felt when your teacher gifted me to you with your name etched on my body for scoring the highest marks in class. Ahhhh Good old days…An era bygone…
Sob, Sob, Sob…

P.S: This post is dedicated to my earlier hobby of collecting good pens. There was a time when I used to be very fond of pens & my near and dear ones used to gift me different types of pens. Believe me, I used to be thrilled to receive pens as gifts & used to show off my collection of pens to my friends. But now I hardly get chance to use those lovely pens. I think I use pens now only for very few specific activities like signature etc. With all these digitization & online world, my life has definitely become more comfortable but at the same time I do miss my small yet lovely hobby of writing by different pens on different occasions!!!

Job Satisfaction : Myth or Reality?

October 13, 2006

Hmmm, I am writing a blog after a long time…was caught up in so many things, increased workload, increased traffic (for past so many days, I am spending atleast 4.5 hours on road despite my home being just 14kms from my office, thanks to the pathetic roads…Phewww!!!), & increased home pressure too. But of course like everybody else, the most important thing out of all these which is controlling my life right now is my job,
Few days back, I was talking to this very close friend of mine who is sort of quite level headed & balanced in his outlook. I asked him that despite so many problems at his work front, how does he seem to be so satisfied with his job? He very simply replied in one short & sweet sentence, “JOB SATISFACTION IS A MYTH”. I was quite surprised to listen to this esp. from him as he generally seemed to be not much disturbed by his work front, & he seldom used to complain about his job. So I always used to think that he is sort of satisfied with his job. Seeing the confusion on my face, he further told me that during initial years of his job, even he used to crave for this so called “job satisfaction” thing but he learnt it hard way soon that there is no such thing existing, every job he changed was having some or other problem, so now he has given up or rather learnt adjust.
Later on I pondered over his sentence for long & even I started wondering if there is anyone whom I know who is happy & satisfied with his or her job. Frankly speaking, I get too affected if things aren’t o.k at my work front & many times despite my efforts I also don’t get this so called “job satisfaction” in my work. In my pursuit for more knowledge about this job satisfaction, I decided to check this with few more of my colleagues & friends if they feel satisfied by their jobs & are they happy with their current job, if yes, then how??? Well, well, well, I was quite astonished to find the answer as out of so many people whom I asked, I didn’t find even a single, I am repeating not even a single person who was satisfied by his or her job. The reasons were varied, but the crux was same, “Job Satisfaction is a myth”. Most of them are working because they know that they have to work for money, social status etc. etc. but none of them were so called satisfied by their corporate jobs & the reasons cited by them were either one or many of the following:

  • Financial incentives not proportional to the workload, low salary.
  • Boss is a big pain in life, too demanding.
  • Ever increasing workload leaving no space for personal life.
  • No recognition/motivation for job well done.
  • Sick Office Environment e.g., too political, too much favoritism.
  • Dumb nature of work i.e., work is too dull or boring, non-challenging.
  • Performance Appraisal isn’t an open system.
  • Poor HR policies like leave policy, concern for employees etc.
  • Low or zero promotion scope, too much hierarchy
  • Unhealthy competition, unethical rules.

Hmmm…so some are having good salary but not good work, some are having good work but not good salary, some are having both but not good boss…ha ha ha, reminds me of this sher- “Har kisi ko mukkamal jahan nahi milta, kisi ko zameen toh kisi ko aasmaan nahi milta…”, but whatever be the reason everybody supported that there is no such phenomenon as “job satisfaction” in present age!!!
Well, I am really confused now. Despite such long working hours, increased salaries, increased standard of living, why this huge dissatisfaction? Is it because of general human tendency to be dissatisfied or is it really a myth???

Update: Just heard from a friend right now that he has finally given up his corporate job to pursue his artistic dream. He was working in corporates for past 6 years & he told that not even once he experienced this so called job satisfaction from his corporate assignments, so he finally decided to take this risk & is feeling very happy right now. Well he also informed that his family is not at all happy with his decision as he isn’t able to earn sufficient money like earlier. Hmmm… I admire his courage & wish him good luck for his new journey…But I don’t know how many of us are prepared for such big risks in our lives??? What about those who are having enough responsibilities & social/peer pressure? Can they take such risk? I don’t think so…

Changing Face of Indian Consumer

August 20, 2006

Well, I got this image as some funny mail forward but it immediately instigated me to think of this title which very aptly suits this image. This image is cool & thought provoking, isn’t it? Hmmm…see the transmutation undergone by even Indian Sadhus, no more are they forest-meditating “Sanyasis” or “Tapasvis” (Priests) deprived of all worldly pleasure rather they have also evolved into modern Indian consumer utilizing all modern gazettes & gizmos, talking on Nokia 6270 & smoking Marlboros. Indian Consumer has changed a lot, & this evident change can be experienced everywhere now, be it the above image or any of these following indicators which are very much relatable to most of us:

  • From “Roti, Kapda aur Makan” to “Roti, Kapda, Makan aur Mobile”. Well, now-a-days having a mobile is as important as having proper clothes to wear. The products which were luxuries for yesterday have become the necessities of today.

  • From “General Stores” & “Sabji Mandis” to “Big Bazaars” & “Food Worlds”. Yes, the Indian Consumer is having the purchasing power now to enjoy the retail boom. The consumer now understands the concept like “Value for Money”. Gone are the days when one used to hear negotiations like “Thoda aur kam karo, toh lenge (reduce the price, then I will take)”, rather today’s Indian consumer doesn’t mind paying a few bucks extra for the ambience, service & pampering by marketers, for e.g. , “would you like to have some tea or coffee while shopping”!!!

  • From Mehndi in Punjabi Weddings & Sangeet in Sindhi Weddings to Mehndi in Tamil Weddings & Sangeet in Malyalee Weddings. Thanks to Bollywood & other media which have exposed the Indian Consumer to the world of glamour & extravaganzas. Now the modern consumers don’t mind spending on anything which can add allure & fun to their lifestyles.

  • From “Fair & Lovely” to “Fair & Handsome”. Yup, it’s very much true. With increasing westernization, more & more Indian Consumers are getting conscious of their looks & personalities & if you think that only Indian females are conscious of their looks then take a look around. Gone are the days when cosmetic companies used to woo only females for makeover, infact the Indian Male Consumer now forms a good 30% of the total cosmetic products consumption changing the whole concept of cosmetic products selling in India. Hmmm…so the changed face of Indian Consumer isn’t having only fairer females rather fairer males too 🙂

  • From HMT, Titan watches to Esprit, Tag Heuer Watches, from trousers stitched by neighborhood tailor to Pepe or Lee Denims, present Indian Consumer has seen the world, is well aware of international brands & is very much capable of affording all such brands. What used to be commodities with aspirational value are now the general commodities.

Well, if we keep on listing such changes, I think the list can go on & on, be it the phenomenal increase in usage of Laptops, successful establishments of food outlets like Mc Donald’s or increase in sales of sophisticated gazettes like ipods, you name it & the present India Consumer is well aware of all such things. Indian Consumers have undergone a sea change & it is this new face of Indian Consumers which have given confidence to big investors & MNCs for believing in India. As Christian Seiwald, CEO of Sandoz GmbH said, “It’s the speed – how quickly people are moving. It’s their passion and ambition. Execution is something other countries can learn from India.”

Earlier a person used to posses a car or a house in his late 30s or 40s but now having a 4 wheeler or house is a thing of late 20s or early 30s. The worried Indian Consumer who used to have difficult times in meeting both ends & always believed in “Save For Future” is now very much enjoying the life with a motto of “Live Life King Size”. The earning capacity has increased & so has got the disposable income. Thanks to booming economy & IT/ITES companies which have contributed in a considerable way to change the face of India. Last but not the least the biggest & the roaring pointer indicating the changed face of Indian Consumer:

  • From “Civil Services” to “MBAs” & from “Defence Jobs” to “IT Jobs”.
    Do I need to say anything else? I am sure not!!!