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Mother’s Day

Have you watched this?

March 16, 2015
Just chanced upon this video by Horlicks and within few minutes I ended up watching it multiple times. That’s the power of great content I think, more on that on my marketing blog soon. But coming back to my love for this video – it was actually relatable, totally relatable to me and full of nostalgia. It reminded me of those childhood days, full of hardships, struggles, adversities, yet full of optimism, dreams and aspirations to look forward to. Thanks to our pillar of strength – my mom who was always there like a shining star guiding us to move ahead even if it was pitch dark many a times.

Moms are magical. Isn’t it? Not that I don’t have my share of fights with her on many whats and whys and whatevers but still I think a supportive mom is all you need to make it in life. As my close acquaintances tell me – I was always ambitious, a girl from a very small town but with very big dreams, used to put in honest & sincere effort in everything I did with a hope that someday I will make it big. Many in my family used to scold my mom to not support a daughter’s wish so much, to not let me have a thinking horizon of my own, but she did. Even if she didn’t know how to support, she never stopped me from dreaming big.  Now if I think of it, she actually didn’t have any resource to support me, nor had she got the knowledge or background to provide right guidance to me. Yet she was always there, pillaring whatever I wanted to do with just two lines – “you can do it” and “don’t worry, I am there”. Just two lines – one for faith and one for reassurancewere sufficient for me to keep moving ahead. At times I wonder if any money or luxuries in life can ever be as precious as those simple childhood days? I still smile when I think of those days, sometimes a pleasant smile and sometimes a teary-eyed smile :).

In case you haven’t seen this video yet, do check it out:

BTW, which one was your favorite moment out of it? Mine – the scene where the mom is dropping the bulb for her daughter’s studies. I still remember the way mom used to save candles & kerosene for lamps so that I could finish my studies at night. Oh yes, electricity was a rarity at that place and at that time 🙂

**Nope, this is not at all a plugged post by Horlicks guys, I was genuinely moved by this #LoveYouMaa video so much that I decided to write a post on it. Power of great content, you see!

My First Mother’s Day

May 17, 2012

Normally I’m quite cynical about all these so called special “days” like valentine’s day, rose day, chocolate day, kiss day etc etc etc… I mean you name it and there has to be a day for it! Not that I don’t like to be wished or don’t wish my close people on such relevant days but somehow I’m quite repelled by the overall commercialization of these days. We now officially know that from marketing and promotional success point of view, Valentine’s day in India is actually a more celebrated event than Diwali or Holi. And belonging to the same marketing fraternity I can’t even say everything is irrelevant or not required, though like many other things there has to be a limit to it. Imagine a multivitamin health supplement ad being positioned as Valentine’s Day gift for your loved one? Oh yes, I did spot it in a mainline publication during Valentine’s Day marketing fever. Coming to emotional events like Mother’s day, imagine banners all over web that read sentences like “click here if you love your mom”. From Alphonso Mango to Platinum earrings, everything has to “the” gift, which if not given to your mother would just not prove your love for her! 
Owing to these reasons, I actually refrain from making a big noise of any such day in our lives that are more of marketing gimmicks than anything else. But have to say that all my cynicism and skepticism went for a toss this mother’s day when I saw the little one giving me his trademark gummy smile first thing in the morning. And when Nitin asked him lovingly to wish mumma a happy mother’s day, there he started to grin and gave a further bigger smile. Yes, a four-month can’t speak but his big toothless smile was reason enough to suddenly make me feel special that day, to make me pick him up in my arms immediately and hold tightly as the most prized possession of my life. After that I received a call from my mom and when I wished her “happy mother’s day”, she replied back with a jovial “same to you”.  Wow, there was something in that “same to you”. Yes, yes I know emotional glands become hyperactive the moment you enter parenthood but you know, you have to experience it to know what I mean by feeling most special by just a smile from the little one. Remember your first mother’s day or your first father’s day? Ya, ya exactly that kind of feeling. No gifts, no overtly emotional celebrations, just a quiet lunch-out with family, sweet wishes from close friends and acquaintances, light conversations with my mom and lots of fun with the junior – ingredients enough to make my first mother’s day just so special and memorable. Must confess that motherhood is one such experience that actually makes me look forward to be wished for being a mom on mother’s day, the day after and the day after and… well didn’t I tell you that mommydom makes your emotional glands hyperactive 😉