Movies that cheer you up anytime :-)
January 17, 2013- Confessions of a Shopaholic: Hee hee, whatay delight! Well as per what people say about me, Iâm not a shopaholic I think but then Beccy does bring a smile on my face. You donât need to be a shopping addict to relate to her, some part of her is definitely real, after all which girl does not like new stuffs ? And to add to that Hugh Dancy as Luke Brandson is absolutely droolworthy!
- Sleepless in Seattle: It must be my nth watch and I was still not bored of it! Iâm sure anybody who likes to watch mush must have watched it. In case you havenât, please stop reading this post and go watch it now!
- A Walk to Remember: When I had first watched it, I was totally surprised. I had expected it to be just another rom-flick but it was much more than that. I watched it again few days back and didnât use the forward button at all.
- Julie & Julia: I just spotted a copy of this movie and for my love for cooking & baking and the fact that I am in kitchen more these days for the junior dude made me watch it again. Watch it for the love of food and the passionate chef inside you; you wonât be disappointed for sure.
- Music & Lyrics: Hugh Grant & Drew Barrymore⌠do you need any more reason to watch a rom-com than these two?
Haylos :-)
January 14, 2013The Krishna Key by Ashwin Sanghi
December 1, 2012After reading âChanakyaâs Chantâ by Ashiwn Sanghi earlier, I was quite looking forward to his new book âThe Krishna Keyâ. To add to that, the video ad of the book made me all the more excited about it. So, was it a delight or a dud for me? Actually neither! At times, the book was too gripping whereas at others I lost interest due to too many details. When I say âtoo manyâ, it was actually âtoo manyâ. But I have to give credit to the author for the kind of research he has done to write this book. Absolutely brilliant! Itâs simply amazing and praiseworthy to note that in this age of shortcuts or quick-lits, someone has actually put in this kind of effort to write a book like this. Kudos to Mr. Sanghi for the same!
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Buying Facebook Likes? Paying for positive reviews? Purchasing Twitter Followers?
September 26, 2012Just few days back I had tweeted about my declining interest in some of my favorite blogs. Reason? Posts on those blogs now are obvious enough to make out that they are paid and not the real ones. And yesterday I got to read this report, which states that paid reviews are gaining momentum as social media marketing trend.
As per this recent report by Gartner, by 2014 between 10% and 15% of all ratings and reviews on social networking sites will be fake or paid ones as against the current percentage of 1% to 2%. Due to increased consumer reliance on social media sites, companies are now spending more in order to get attention and build positive content on these channels.
âWith over half of the Internet’s population on social networks, organizations are scrambling for new ways to build bigger follower bases, generate more hits on videos, garner more positive reviews than their competitors and solicit âlikesâ on their Facebook pages,â said Jenny Sussin, senior research analyst at Gartner. âMany marketers have turned to paying for positive reviews with cash, coupons and promotions including additional hits on YouTube videos in order to pique site visitors’ interests in the hope of increasing sales, customer loyalty and customer advocacy through social media âword of mouthâ campaigns.â
The report also predicts that with the percentage of false social networking reviews increasing, chances of backlash will be more both in terms of media attention and Federal Trade Commission lawsuits. You can read the summary of the report here.
Fake reviews and paid likes? Considering the consumer presence and engagement with social sites it had to happen but my question is why? If you ask me, I still have not come across even a single such sensibly executed paid campaign that I can accept or appreciate either as a consumer or as a marketer. âLike us on Facebook and win prizesâ, âFollow us on Twitter and get discountâ â digital medium is flooded with such offers and promotions these days.
Offers and promotions to attract relevant audience are still understandable as once they are associated with your brand you can try to engage them in interesting ways but buying out random followers and likes just to project a huge fan following? OK, you bought likes, have a huge fan following on Facebook and large follower base on Twitter, then what? Are they reading your communication? Are they engaged with your brand? Are they interacting with you on these channels? In most of these cases, answer is no. Then what business objective is getting served with these randomly bought followers? Even for paid content, positive posts written with a balanced approach may help to boost your image to some extent but then if it is not backed up with product / service fulfillment then what? Your same post gets backfired with numerous negative comments and ratings. And this Iâm speaking of âsmartâ paid content, letâs not even discuss the ones written in a way that self advertise those posts being fakes and not real ones loud and clear.
These gimmicks (or shall I call them modern day internet scam) may help you achieve your short-term goals but in the long run? Well, I have no idea! Not only these can lead to loss of brand credibility but can backfire as well in an uncontrolled negative way. To add to that, it would also impact the core essence of social media being i.e., engagement and interaction! So, what do you think of these campaigns? Do you think social media will also meet the same fate as email or sms marketing? Can you make out the difference between real and paid content? Have you liked any page for any incentive and if yes, did you unlike the page once you were incentivized? Would love to hear your views on these.
â366 wordsâ series by FUNOKPLEASE
September 3, 2012In nutshell, this series is a must if youâre looking to enrich your kidâs knowledge about your city. In fact as per me, it would be interesting if schools in their curriculums can include such books. I read all four in their series and I think I can safely say that I have not come across any similar Indian book that presents such important insights in such a fun way. Loved it and strongly recommend it to parents in my network. Itâs one of those must-have books for your juniorâs library.
Wordless Wednesday
August 22, 2012Kho na jaye ye
August 19, 2012Fun Ok Please: Something interesting for your little ones
July 30, 2012Totoâs stories are all about adventure and having fun while also solving problems and helping others. Toto is a lovable, cheeky little autorickshaw who lives in Mumbai with his driver Pattu. Toto, by character is brave, kind and a do-gooder. He loves to help others and make new friends. Involving people, animals, vehicles and objects, Totoâs stories aim at building character and developing positive self esteem in children.
- Unlike the typical bedtime stories or fairytales, Toto stories are set in real cities with a backdrop of our day-to-day lives.
- Messages are practical and pertinent to current generation kids. Morals taught are not preachy but realistic with an added punch of fun.
- Problems addressed are more of what kids face in their regular lives like hazards of watching TV continuously or repercussion of feelings like jealousy and insecurity amongst friends.
- Presentation is interesting with rich visuals that will appeal to younger kids for sure.
- Each book comes with an activity section at the end making the books more engaging and fun for kids.
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