The Social Network: An enthralling movie

Watched “The Social Network” last night and LOVED it totally. No, no its not because of my addiction to Facebook :), this movie is actually a very well made movie. Engrossing from the start, entertaining throughout & enthralling till the end. Now what else can you expect from a movie?
As we all know the movie is an adaptation of Ben Mezrich’s non-fiction book ‘The Accidental Billionaires’ and the story is all about the social networking giant Facebook. Even though all the reel names of characters are exactly similar to the real ones, there have been numerous reports on Zuckerberg denying the factual authenticity of the movie. Zuckerberg has called it a “work of fiction” and the portrayal of the negativity around the success of Facebook in this movie is not a matter of concern for him. So, I won’t go into the debate of how much fact vs. fiction this movie was. I evaluated this movie as a standalone plot for a movie and I must say that the movie is thrilling to the core. What an excellent execution and what a plot; one really can make a thriller out of a nerdy topic like tech product development! Clever dialogues, funny quips, smart story-telling and a very smart end. The movie beautifully portrays the journey of an intelligent developer who takes the path of entrepreneurship and on his way goes through different lessons of friendships, jealousy, insecurities, trust, mistrust & betrayal. There was a time in the movie when Eduardo confronts Mark after he comes to know the game played on him for his share in the company. That particular scene really left me thinking about the cost of success which at times few people have to pay to make it to the top. Kudos to the screenplay, direction, music and acting delivered by the whole team. A must watch for those who want to see an intelligent yet dramatic movie.

Do check out these links in case you’re interested to know the reel vs. real characters and the fact vs. fiction of the movie.

Team Info:
Directed by: David Fincher
Screenplay by: Aaron Sorkin
Starring: Jesse Eisenberg (Mark Zuckerberg), Andrew Garfield (Eduardo Saverin), Justin Timberlake (Sean Parker), Brenda Song (Christy Lee), Rooney Mara (Erica Albright), Armie Hammer (Cameron & Tyler Winklevoss), Max Minghella (Divya Narendra)
Duration: 121 mins

India leads ad spend growth in Asia-Pacific

Indian consumers are spending more and so it does not come as a surprise if Neilsen’s recent report states that India is leading the ad spend market in overall Asia. Indian consumers have now the pocket to spend and the willingness to upgrade; be it any class of the society there is this inner need and aspiration to move up to the next level of lifestyle amongst most Indians. They are aware of the global trends and are looking at mediums to garner more info about latest products & fads. Lots of Indian & global Brands do recognize this ambitious consumerism in India and are not hesitant now on spending their bucks at the right place. They know that as long as they are able to create that appeal, fulfill their needs and cater to their aspirations, they will get the results on their spends. Here are some interesting facts from the report which further highlights the increasing statistics of ad spend in India:

According to this survey, India saw a 28 % year-on-year growth and a 32 % growth in the second quarter of 2010 as compared to last year in ad spend on mainstream media (via). Overall, across the 12 markets in Asia Pacific the Q2 ad spends showed a 15 % lift over Q2 2009, and a 17 % lift in the first half of 2010 over the same period in 2009. Of significance, is the fact that after the first half of 2009 which saw a minimal 3 % lift over 2008, the first half of 2010 recorded an impressive 20 % increase over the ‘pre- global financial crisis’ period of 2008. India recorded a 33 % increase in the first half of 2010 over the same period in 2009.

Across the region, advertising spends are highest on television, but the largest proportion of India’s media spend was garnered by newspapers. Newspapers are also the highest ad spend growth drivers in India, growing at 32 % year on year; the highest percentage growth for newspaper ad spends across all 12 markets covered in the Nielsen survey. Overall, newspaper ad spends grew by 17 % year on year in the region.

Television followed newspapers in spend growth and grew at 24 % in India and 16 % regionally. Amongst mainstream media, magazines saw an 8 % Y-O-Y increase in ad spends in India and a 9 % growth across the 12 markets in the Asia-Pacific region.

This year’s Diwali

This Diwali was indeed special for me; I got to celebrate it with my Mom after 16 years! Yup, after sixteen years to be precise. Earlier it was education & hostel life, then job & then marriage… Mom used to so rightly say it earlier – ek baar beti ghar se nikal gayi toh phir nikal hi gayi, shayad wapas nahi hi aa paogi tum (though this is true for sons also these days as most of them have to stay away from their parents because of job & career demands). She was so right, I stepped out of my home when I was a child only, had to go for residential school & hostel life because of lack of good schools in my area, add to that the nature of job of my parents. Since then never got the chance to go back and stay there. Staying at home meant going there for few days during vacations. Then job and married life further reduced my home trip duration from “few days” to “very few days”. Now staying there has just become a distant memory. With Kishu & Amitesh Bhaiya gone, in fact now I feel scared to go back to my own home only. The memories of both of them attached with that place haunt me more when I see those rooms, garden, study racks, aangan and everything else where we had spent our childhood together. Suddenly their absences from our lives seem more real & more painful. Last two festive seasons consecutively were spent in mourning, 2008 Amitesh Bhaiya left us & 2009 it was Kishu. So, this year when we all (me, my husband, my mom & my youngest brother) got to spend this festive season together at Bangalore, it was really-really a different feeling for us. One it was some festival before which nothing bad had happened and second we all were together. Festivals will never be the same and celebrations will never be complete without Kishu & Bhaiya but at least I’m happy that we got to spend this day together and that too peacefully and nicely. Thank God for little mercies in life! After all that has happened continuously for last so many years with us, I at times get scared to feel happy over nice moments too.

Hope you all had a great Diwali too, best wishes to all my readers for the upcoming festivals of this year. Will be back with more posts very soon 🙂

Kishu’s B’day with Santosh Charity

19th Sept was b’day of Kishu and this year’s 19th Sept was the second one without him in our lives. Everybody says “life moves on” and yes even I agree now that life moves on but then it never moves on like earlier. There is no salve which can heal this pain, no moment or object of happiness which can overcome this grief and no rationalization of thoughts which can let you accept this reality. Yes, things are moving ahead but not even a single day passes without remembering 5th Feb 2009 and things associated along with it. I don’t think I can ever describe how it feels esp. on days like these…You keep on thinking whether to cry at the loss or mourn the fact that we will never be able to even listen to his voice even for a second, forget about being with him or celebrating his special day together the way we used to do it earlier. But then it’s his b’day and whether he is with us or not, at least we should be thankful for this day as because of this day only we got to spend 27 memorable lovely years together. Mom was as always inconsolable but when we insisted her to express instead of keeping the grief within herself, this is what she had to write about this day. Though honestly speaking both me and Mom know that it’s not possible to express the exact feelings associated with Kishu or his absence from our lives in words…it’s just NOT possible!

Like last year, this year also I decided to spend the day with kids at Santosh Charitable Trust and as earlier they really made the day special for me & Kishu. The way the sing b’day songs for him or the way they celebrate this day with me, I think if Kishu is around somewhere, hopefully he would like the way his day is being celebrated.


It is one place which has really got a special place in my heart, a place which redefines the meaning of orphans or special kids. It’s an orphanage run by few noble souls who are doing it selflessly just to provide a better life and education to those kids. Total strength of the orphanage now is close to 55 (including staffs) and the financials are mainly based on the voluntary donations collected from working professionals, organizations and some authorities. Unlike other similar places, this one is really different. First the way they are transparent with their expenses, collections etc. you know that your money is in safe hands; secondly you need to meet the kids to understand this self urge towards donating money for them. I mean the way they talk, the way they introduce themselves or the way they all describe their ambition in life – with gleam in their eyes, clear goals and zeal to achieve the same! Not even a slightest trace of that becharapan or self pity in anyone of them. When you see them working so hard to realize their dreams, you on your own feel the need to do something for them which can help them in some ways and in return give you this unparalleled satisfaction of doing your bit towards them. Even my association with them is just one and half years old but trust me at least for this place nobody pesters me to contribute anything, it’s my internal conscience which tells me to do so. And thankfully I’m surrounded with few likeminded friends who also have been contributing to this place on their own.

Do check out their website – http://www.santoshcharity.org/ for more details about them and if anyone of you is keen to help these kids in having a better future, you can contact me or contact the numbers mentioned on their website. They do provide all authentic receipts for your contribution and money is utilized primarily in the education and overall personality development of the kids. Don’t think about the amount, every penny is important for them. I don’t have any personal association with the trust and this post is no enforced marketing campaign on their behalf. I do it out of my own will as I know that every bit of contribution is important for them.

Volkswagen Vento – From “WHAT!” to “WOW!” to “WTH!”

So, my morning started today by updating my Facebook & Twitter pages about the new Volkswagen Vento audio ad and my day is actually ending up by writing a post on the same. The first experience was shocker or eerie enough as a consumer for me, resulting in immediate reaction on social media and the whole day analysis of the buzz on the ad is reflective enough to do a complete post 🙂

Needless to say the ad has managed to create enough hum-drum all across. Undoubtedly it was a media innovation and disruptive advertising at least for the Indian market. I don’t think I had ever come across anything like this earlier. In fact my reaction was exactly from a “WHAT” to “WOW” to “WTH”. When I suddenly heard my newspaper talking, for a second I was totally confused, rather shocked. I had to rummage through newspapers to realize what actually it was. And when I realized that it’s actually an ad presented in the form of an audio chip attached with TOI today, I was totally awed. Wow, what an idea! But then after some point when the voice went on repeating the same content in loop it became irritating. To add to that there was no option to switch it off; the only option left was to either fold the newspaper back or just throw that damn thing out. For those who missed (wait, did anyone actually miss to notice it) to see this ad, can check the video (by TejasNair) embedded at the bottom of the post.

Well, no doubt the ad was damn interesting and managed to grab the attention of almost everybody. Twenty two lakh chips were specially sourced for the one time exercise and the ad was targeted at the readers in 5 cities – Delhi, Mumbai, Bangalore, Chennai & Pune. Total media spend estimated towards this 5 city campaign is close to INR 5 crores! Definitely a daring stand to spend this kind of money in just one day and that too only in 5 cities. But so what if it was only 5 cities, after all the consumers in these 5 cities have ensured to share their reaction with other consumers not only nationally but also globally.
Idea was great, so was the operational implementation but when it comes to execution of the idea, I do think that it was not properly thought through. Here is my feedback as far as the execution is concerned:

  • The content was really boring considering it was an audio ad. Come on, you can’t just have the written content run word by word in the form of an audio clipping. There was definitely scope for a better tone, better sound quality & better content.

  • Why O why there was no switch off button in that box? The loop presentation with repetitive content was the biggest reason for putting people off.

  • Don’t you think there was an opportunity to brand that box with Volkswagen Vento? When you have spent so much, maybe a little bit extra could have added more zing.

  • But this branding would have made sense if the device came with a switch on & off button and people would have liked to keep it. In its current state, many people decided to throw it off to shut it down! Bad call for action, no?

BTW was there any call for action in that clipping? Or Volkswagen Vento just wanted to create the stir amongst consumers by spending this amount of money? Whether this kind of spend is justified for such buzz is debatable. The ad definitely managed to be the talk of town everywhere, though it could have been executed better to serve other purposes of any campaign too. Overall good to observe this innovation coming from Indian market.

Aside: Wondering if this ad will give ideas to other money spenders to do something similar? OMG what will happen if say our politicians get inspired by all this and decide to take similar route? Will we have to hear their election speeches every morning along with our newspapers during political campaigns? Anyways they love to talk, don’t they???  Or say some Mr. Mahajan & Ms. Sawant decide to furthermore promote their swayamvars in their most happening voices through these talking newspapers? Eeeekkks!

[youtube=http://www.youtube.com/watch?v=yXGYPUBrmmo]

Of driving, men drivers & women drivers

In the whole history of mankind, have you ever, ever, ever met a man driver who can actually apologize to a woman driver saying it was his mistake??? I actually met one today, it was a very small mistake yet he apologized & that too on his own! A guy on Bajaj Avenger banged my running car from behind and before there would have been a scene created on road, he got down from his bike, came to me, apologized and said – ‘I know aapki koi galti nahi hai, I’m really sorry, it was my mistake!’ He looked at the car and said – ‘there is no damage in your car, once again sincere apologies’. OMG, I was really, really shocked! One the mistake was just too small for him to get down from his bike, walk up to my car and then apologize, next he was actually a man and the banged vehicle was of a woman. Now isn’t it assumed in this world that whenever there is a bang or accident between vehicles of a man vs woman, it has to, has to be the woman at fault! I’m just so full of respect for this gentleman.

Now, before we go into debate of men vs. women driver, let me be honest and tell you all that despite being a woman I don’t have any objection in accepting that men are good drivers. In fact if I speak of my surrounding, when it comes to tricky driving, pati is a better driver than me and so are lots of my men colleagues and friends. I don’t think I have ever tried to prove that I’m a better driver than them and have no intention to prove the same in future as well. Thankfully I have been driving my car successfully for last few years with bang record of only once till now and that too it was almost 4 years back (touchwood). For me, driving is more of a necessity than a pleasure and those living in Bangalore or Chennai can vouch for it as to how difficult it is to deal with auto guys here. I have absolutely no qualms about accepting the fact that men are generally good drivers, but what I’ve problem with accepting are two generalizations – 1. All men are better drivers than women, 2. All women are bad drivers. Yes, I hate these two general statements. Trust me tolerating women driver centric jokes is a different thing and I’ve always done so generously but facing the repercussion of it in real life for no fault of yours can get too much at times. Picture these:

1: Pati driving and crossing a junction in full speed, some auto guy also trying to cross the same junction from perpendicular side. Both will blow the horn, finally pati wins and crosses the junction while auto guy will take a sharp break and give him the pass. Now imagine the situation with me trying to cross the same junction, I’m almost there just about to take the turn, an auto guy comes from same perpendicular direction blowing his horn. I had reached earlier and I was nearer to the crossing but auto guy will keep on blowing the horn till I don’t stop and let him go! There won’t be much space in front of me, he will tilt his auto, do this & that but still he has to go before me. While crossing he will give me a disgusting and scornful look with sometimes even fingers raised at me. His expressions tell me that stopping and giving him the pass despite me being the first to reach that junction was not enough; I should have actually got down, saluted the auto driver, curtsied and then allowed him to pass with a bow! So, what he is just another rowdy auto driver, after all he is a male driver and it’s his janam siddh adhikaar to give that filthy look to all women drivers on this earth.

2: Another woman driver whom I know had parked the car on the left side of the road with her parking light on, this friend had new car. An old dilapidated white Indica with a male driver was trying to take U turn from opposite side of the road, driver was on phone and god knows where was he lost? Suddenly me & friend feel a dhaad bang on the door, so the guy had managed to bang his car royally on the new car. The moment friend rolled off her window glass, this driver just pounced back on us. You know how it is like ulta chor kotwal ko daante…OMG this man just didn’t listen at all, kept on blah blahing as to how the car was parked at the wrong place never mentioning even once about the fact that he was driving and our car was standing still – so, if there was a bang, it has to be his mistake. But then this man started his sentence only at high pitch observing that on opposite side a lady was on the driving eat. As they say – aggression is the best defense; within no time all the jobless people nearby gathered around us and started supporting him. As I said earlier, you know that when it is a tiff between man and a woman driver then no one even bothers to ask whose fault it is. Soon it became a big row and this lady actually ended up paying to the Indica driver for some smaller scratches on his already super scratched car and there was not even a single eye who tried to see that it was the door of my friend’s new car which was badly dented. And no, I have not tweaked any fact over here to make the incident look more sympathetic towards my friend, each and every word is written as happened.

3: On a lighter note, whenever something happens in our car (me & my husband share the same car), the default question of others will be – aur Kanu, kaha thoka is baar car ko? Hmmm, be it a small scratch or a big dent, the hobson’s choice of suspect is always me. And as I said in my first para, last when I had a road tiff with me on the driving seat was actually 4 years back. If pati is around, he will jokingly reply – nahi yaar, mere se thuki car, kanu se nahi. If not, then poor me will keep on explaining that it’s not me.

When it’s for fun its bearable but when it’s being misused by people like in situations 1 and 2, then it really gets on to your nerves. You know, I understand some women hit panic button faster and hence those troubles on road due to women drivers but I have really seen some jerk men drivers too! I understand men may have better control on brakes & accelerators but this does not mean that women are bad drivers always.

Bollywood Online Anti Piracy Partners: Marketing Initiatives to Reality

When I watched Dabangg last weekend, the first thing which caught my attention was a new category of opening credit – “Online Anti Piracy Partner”. Oh yes I do notice the opening credits and brand mentions :), blame it on my previous job which was actually into entertainment industry and as a part of my role I also used to look after brand alliances there. So coming down to this online anti piracy partner, I’ve been observing the increased usage of this term with every movie now and so when I saw a brand mentioned in the opening credit for this, it looked like a positive change. Indeed great to realize that Bollywood is now taking smarter technological routes to deal with piracy and there are branding efforts to give due credits to the partners who are supporting the industry in this cause.

But then I read this article today about Dabangg’s piracy, so Dabangg not only broke records in terms of BO collection in its opening two days, it also broke records of pirated distribution in the first two days. Within 15 hours of its release in India, over 50 websites were showing the entire movie of Dabangg. In 24 hours the numbers were over 200. Within 72 hours of the movie release, over 150,000 downloads were done in high-conservative assessment. In terms of dollar value at a 10 dollars ticket price, it is 1.5 million dollars (US) in the first 72 hours that has been lost. In Indian Rupees it comes to approximately – 6.8 Crores, an amount that could easily finance a couple of movies. With figures like this, it actually becomes the largest value of piracy in the first three days of a Hindi movie’s release. Those were the details of just online downloads, how about pirated DVDs? Even DNA reported availability of pirated DVDs of this movie within first two days at all prominent markets in just Rs. 50. In Bangalore, in fact the pirated copies are available for as low as Rs. 30.

Well, seems like regardless of all the marketing initiatives and consumer awareness programs to educate people about piracy, the problem remains as grave as earlier. In fact with digital distribution and increased internet usage by consumers in India, the access to online pirated content is getting easier by the day. At one hand internet is a boon to this industry when it comes to movie marketing or celebrity PR but on the other it’s a bane as well when it comes to illegitimate distribution of the content. Despite embracing technology and adopting software solutions to combat the piracy, till now nothing seems to be working for Bollywood to deal with this issue. Wondering what could be the bigger reason for this – lack of strong legal policies against piracy of content in India, strict bodies to enforce the existing laws, no strict action against the caught cyber criminals or the general attitude of ‘why pay when it’s available for free‘ of Indian consumers who are ok to compromise with quality if something is available for free?

Oh paisa yeh paisa :)

So, now there is an ad also on television which just substantiates the fact that as far as sports in India is concerned, money is there more in endorsements and not the actual sport! I’m speaking of the recent Fair & Lovely ad where this gal is trying to win some cycle championship and her brother tells her to change the sport if she wants to buy a new house in order to fulfill her mother’s dream. And whoa by the end of the ad, the gal is able to afford any bungalow in that locality because she is all ujli ujli now…errr I mean fair & lovely 😉 which has helped her in getting some endorsement deal from a famous sports company. Now when there is endorsement, there is money & when there is money, then maa ka sapna pura karne ka time 😉! And of course this endorsement came to her because she got transformed into this gorgeous, pretty, FAIR & LOVELY gal by applying fair & lovely! Chalo finally maa ka sapna sakaar hua, all thanks to this miraculous Fair & Lovely and the brand endorsement deal. Whatever happened to that cycle competition, who cares?

In a country where Sania is bigger than Tennis, Saina is bigger than Badminton & Vijender is bigger than Boxing, it does not come as a surprise that endorsements and not the actual sport are the main profession for so many of them. Well, there is no harm in earning money out of your profession be it sports or anything else, but commercializing your profession to an extent that you forget your profession only??? And mind it, I have not even spoken about Indian cricketers and their much discussed endorsement deals worth millions and billions of rupees Well, that’s a topic worth a book, Indian cricketers and their success in endorsement market is in fact a case study for marketing students across the globe. It’s really funny when you see this dark truth being shown proudly in the form of an ad commercial too :-). On one hand the ad is speaking of a sports gal but still the concept of bedaag goraapan :P, and to add to that she gets money because she gets that endorsement…LOL, des humara hai rangrez babu 🙂

Ebooks invading print industry

Some post updates:

  • My last post on “Aided Social Media Engagement” has been reproduced by VCBytes, I had added some more content to the new post, you can read the full content here.
  • Me new post at Pluggd.in on “Digital version of books invading print industry“: The next edition of the Oxford English Dictionary, the world’s most definitive work on the language, will never be printed because of the impact of internet on its printed book sales. Such announcement by 126 year old publishing giant definitely gives out signal towards the digital invasion in the world of print industry. It’s yet another sign that the speed and ease of using Internet reference sites, their ability to provide desired content at just one click are phasing out printed books. But whether printed books will be completely phased out by digital content or will digital remain as another content presentation format of printed books is yet to be decided as most of the publishers don’t see print to die down completely in coming years. Read More…

Aashayein was quite a niraasha

What a month this has been, traveled out of city almost on all weekends – Nrityagram, Tirupati, Goa & then Mumbai. Phew! Have so many things to share about the books which I read recently, about the recent places visited, about some observations, some changes, and some movies but yet again running short for time. Blogging & writing at other places apart from a full time job is really taking up my time away from this personal space

First thing first, one of my favorite blogger (& a friend as well now), Smita had a baby boy on 9th Aug! Yayyy! Congratulations to the new mommy & loads of love to the new born. Smita: We’re eagerly waiting for a pic of your baby soon:-)

Now coming down to the post, you know I watched Aashayein yesterday, in fact I chose to watch it before Antardwand as the former was a Kukunoor movie. But what a disappointment the movie was! “Rahul (John Abraham), a 35-year-old learns he has lung cancer the day after he won huge sum of money in a betting game. Bitter, dazed and irrational in his grief, he decides to abandon his love of life Nafisa (Sonal Sehgal) and come to terms with his illness in isolation. He heads to a hospice where there are others like him and each of them is unique in the way they are living their last days”. It was not that that I completely hated the movie, in fact some of the scenes were quite powerful but then those “doots & bhoots” and all the complications around them completely spoilt the poignant plot. I think the writer was trying to weave the central theme with too many non-coherent pieces. Kabhi kuch, toh abhi kuch…the only thing which holds your attention is Anahita Nair who plays the role of Padma and some strong scenes delivered by John. For rest of it, Aashayein was quite a niraasha for me. Wondering what has happened to the brand Kukunoor!