Browsing tag

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IBNlive’s new positioning – Sexy women at IBNlive?????

February 5, 2008

Of late I’ve been observing these advertisements of IBNlive.com all across web. Whichever site you go to, you see a google ad of IBN which says sexy women at ibnlive.com. Displayed below are some of the screenshots of ads which caught my attention while surfing through news sites, google or blogs.

I’m seriously confused, why a serious site like ibnlive.com is using promo messages which read like this? Isn’t it contradictory to the brand image of ibnlive? Well, we all know that sex & women as keywords sell a lot in search engines but still… catching attention by using messages like these by a site like IBNlive is quite weird and ridiculous. Are they short of genuine content that they are resorting to gimmicks like these? To me it projects absolute desperation of IBNlive to increase their web traffic & readership. Don’t’ know the logic or thought behind this but looks like the brand person or the online agency has been given some tough task of increasing their web traffc & hits by X % hee hee hee… Well, quite bizarre!

Now SabseBolo.com

January 16, 2008

Sabeer Bhatia launched SabseBolo.com, the free conferencing facility. Well a desi & nice name & a neat layout. One needs to register on the site & after getting an id & PIN, one can make conference calls absolutely free! The revenue model of this website will be of-course advertisements, maybe inbuilt call advertisements or web ones too. I surfed the site and the site performance is pretty fast to start with. Logo is cool & top banner is looking ok so to say. The site is targeting mainly SMEs & as of now the site is supporting conference upto 10 callers. The site is in alpha stage & definitely needs some info additions/updations for eg., the “About Us” section is not explaining much about the service but its giving all the info about the founders Sabeer Bhatia & Yogesh patel. Well, maybe they have done this thinking sirf naam hi kafi hai J. 

But surely a good service to be launched considering the limitations of conference calling facilities in India. And the best thing is its absolutely free, so good for many small & medium enterprises. Now lets wait & watch if the revenue model works well for sabsebolo.com. From my side, I will surely wish all good luck to this new venture J.

Education in 2.0 world

December 26, 2007

Be it my love for maths as a subject or my strong conviction about need for education / tutoring portals in India, one site which I have always closely followed up since its inception is www.mathguru.com. This site was launched somehwere in July last year & the recent metamorphosis which this site has undergone is a lovely change I must say J. The site has evolved as a very interesting online tutorial portal & as per the industry sources, the site has got 15,000 registered users till now & is expected to grow to 25,000 users by March 2008 (Source: Hindustan Times) 

Well, as a kid I remember how many of my friends used to hate maths as a subject & considering the phobia of maths in many students till date I think it’s an excellent move to have a portal like this to make the life of students simpler & easier. Oh how I wish such portals would have existed when we were kids!!! Life would have been so simpler for many students in our generation as well J

However, why only maths, I think there is a need for many such portals in India who can offer education to students in an easier and cost – effective ways. Such portals are a win-win situation for all in a country like India, where curriculum based education is being given the highest priority as compared to any other country, where teachers in normal schools and colleges are one of the lowest paid salaried individuals & where accessibility to good education in most of the states is still a burning issue. With such cost effective portals students can get access to quality education in an easier way & at the same time even teachers can make more money as compared to their low salary being paid in most of the schools/colleges. Considering the need & potential of education as a category, I’m all eager to see the developments in this category in future & I’m sure this category will also see a huge boom like travel, job, matrimony & entertainment.

Imagine, another one as NDTV imagine

December 13, 2007

Today saw web banners of NDTV imagine all across main internet publishers. Well, the banner surely raised curiosity & made me click the links immediately and oh yet another entertainment channel & that too with nothing new L… same old daily soap concept. Though I was aware of NDTV launching 3 new channels in entertainment & movie segment but still after seeing the programming details of the channel on its website, I personally got disappointed… same story soap concept, musical reality show & then dance reality show etc…Aren’t we done to death with saas bahu sagas & reality shows? Well, the formal announcement of NDTV new channels always said fresh entertainment but the sneak preview on the website definitely promises nothing like that. Maybe once the channel is live, we can judge its best. 

Well, lot many channels got launched during the last 5 to 6 years & Indian Television Industry has surely seen an explosive growth. Infact its one of the fastest growing industry in India, with more than 300 channels launched in last one & half decades. The industry is surely saturated as far as channel concepts & programming are concerned but still in last few months, we have again seen quite few new channel launches.  Despite the clear cut advantage lying with first movers like Star, Sony & Zee since years, new set of biggies like UTV launched Bindass & INX launched 9X entertainment & 9Xmusic in recent past!!! Gosh… too many me-too channels with same kind of programming! Isn’t it sort of ENTERTAINMENT OVERDOSE for Indian television viewers???

Hello world!

July 12, 2007

Hello, this is my first blog on this wordpress URL. Despite being regularly into blogging world from last 4 years, I hadn’t written much on wordpress earlier. Started with blogspot & then on O3, I had seen many features evolution as well as deterioration of blogging sites.Tired of some of the nuances of my earlier blogging site, I have decided to move my marketing posts to wordpress now.

While I will continue writing my general posts on my earlier blogs, I will write my marketing related posts on this URL now. All my earlier posts can be read here. Hope to have a great experience at wordpress J.