Mash smashed!

Last year I had written about Yahoo launching its social networking site “Mash” and it’s not even an year now when I get this mailer that Yahoo is closing down Mash! Curious enough to know the reason I landed up on Yahoo blog and here is the official statement from Yahoo mentioned in their blog:

“Dear Mash users,

You may have received an email recently regarding the shut-down of Mash on September 29, 2008. To provide more information about what will happen to your Mash profile, and how you can save your profile information, please see the list of FAQs below.

Thank you for trying out our Mash Beta service. We hope you had fun with it!

Matt Warburton

Yahoo! Community Manager”

When Mash was launched last year in September, I remember the membership was through invitation only and curious enough to try it out, I requested one of my friends to send me the invite. Think “join only through invite” was introduced to keep that exclusivity as compared to any other networking site but well just that exclusivity doesn’t make any user to stick to any site esp. when users have hoards of other options to cater to their needs. It can definitely instigate one to register immediately but then you need to have some content or reasons to keep users engaged to any site. I had some hopes with Mash as this was a Yahoo product but well we all know the fate and doomed performance of Yahoo products these days, be it the new mail, yahoo search or their social networking sites, all are not able to compete against their giant competitor Google! After joining Mash, I hardly visited it for maybe 5-6 times and so it doesn’t come to me as a surprise now that Yahoo had decided to shut it down. Frankly speaking there was nothing in it for me as a user to go to that site again and again. Apparently I wasn’t the only one who felt the same and Mash traffic slope has been on downside ever since its launch last year. Infact quantcast graph for Yahoo Mash shows estimated monthly page view count around 2,000 only!!! Well, if that’s the embarrassing pageview count for Mash then it means that its being used by almost none! Considering the reviews and performance I think it makes sense for Yahoo to shut the product down. Sad that yet another social networking site and that too from Yahoo reaches extinction!

Yahoomail or Gmail?

I’ve been using the new Yahoo mail for quite sometime now and initially I used to think that it’s because of some initial glitches that the performance is so slow and bad. But it’s been months since I’m using the same and I don’t see any improvement in their performance. Somehow the moment you open that in-mail chat window my laptop goes for a toss. It becomes so damn slow. Though I think it has got nothing to do with my laptop as the same machine is being used for so many things including the in-mail chat service of gmail and there it works absolutely wonderful.

 

My first email id happens to be a yahoo id and when I had opened up my first email id more than a decade back, I used to be thrilled with Yahoo messenger and other services of Yahoo as compared to Rediff / Indiatimes mail and chat services. I used to love those cute li’ll smileys so much and everything about Yahoo used to be so cool…I would say, I was quite a hard-core Yahoo loyal user but slowly their product started getting deteriorating. Then came gmail and for most of the practical purposes, gmail proved to be a better option than Yahoo. Many people like me very soon migrated to Gmail for most of their regular email interactions.

 

Well, I know market share wise, Yahoo still dominates the email market but I think service of Yahoo is getting more and more hopeless day by day. They have got one of the worst spam guards…on any normal day my spam counts are anytime thrice or four times than my normal email count in my yahoo inbox! I don’t know what spam guard gmail has adopted but it works wonderfully atleast for me. Also host of other benefits like security, size of the mail box, archiving options, convenience of smooth in-mail chat facility etc are just few of out of the whole gamut of benefits which gmail offers to a consumer. So for me as a consumer despite Yahoo mail launching new features everyday, its Gmail which rocks and serves my purpose anyday better than Yahoo.