A lot is discussed now-a-days about India being geared up for economic downturn and consumer spending not observing any major shift as compared to its earlier pattern. Well, to some extent it’s true and being a marketer myself I understand that one needs to be optimistic about the market and consumer purchasing power but when I think of myself as a consumer I do feel that my spending behavior has undergone some major changes in last 3-4 months. Call it the effect of this phrase “onset of downturn” or the effect of phrase “save cash for those bad times” I have definitely changed my behavior towards lots of purchase decision which were not thought through earlier by me or my husband. In fact some of these were never so called purchase decisions rather they used to be just one of those impromptu expenses. Read More at Marketing Chit-Chat…
About Me
Recent Posts
Don’t build your content house on rented land
Build where you own the land, distribute where the audience is....
Coping up with changed consumer behavior post-pandemic
Two consecutive calls with two close friends, who run small businesses...
Pandemic Pause – Life delayed during the pandemic
Distracted. Lost. Anxious. Blank. Worried. Dazed. Oh, this feeling of nothingness....