B’day and Cocktail

A big thanks to all my blogger friends who remembered to wish me last week. It’s surprising, how we started to interact with each other in virtual world but now some of us are such good friends in real world too.

This b’day was indeed very special to me. After all, it was my first b’day as “Mumma” and that’s what my b’day cake read :-). Though the little one is too young to wish me in words but his cute little activities whole day were sufficient enough to make me feel special and happy about the day. And the funniest part of the day has to be the way I got my first “Happy B’day Mom” card. It was not given by him rather snatched from him and that too with full force! After the cake was cut, N gave a card to the little one asking him to give it to me. Card was quite colorful and the moment he got this vibrant piece in his hands, he crushed it and put it in his mouth within seconds. Yes he has got something for papers, whenever he spots one, even the tinniest of pieces, he pounces on it with devilish gleam in his eyes and immediately stuffs it in his mouth.  The card also met the same fate. After some good amount of struggle we finally took it out of his mouth and hand. So, the card was literally snatched by me and it came to me all wet and crumbled and torn…ha ha ha, quite a b’day wish it was, sort of self claimed and forced.
As part of b’day celebration, I finally got to watch a movie. Oh yay, after more than five months I visited a multiplex. Now those who know me or have been reading me for long know my love for movies. From five movies a month, now my movie watching stats has reduced to a movie after five months. And I thought I would love any movie when I’m getting to watch one after these many days. But how wrong I was! Cocktail was quite a mediocre rather a disaster so to say. Still wondering what exactly they were trying to show esp. when you know that the movie has been made by someone like Homi Adjania of ‘Being Cyrus’ fame. So, what did one get out of this movie?
  • That men like to have all the fun with the hot chick and then make the seedhi-sadhi, puja-path wali as their final pick!

  • That there are still some men in this world who use one-liners (that too such cheesy ones) to hit on women.
  • That you go to whichever part of the globe but if you are an Indian woman, you will be only considered a marriage material if you wear salwar kameez and do stuffs like laundry, cooking etc.
  • That… well this list can go on and on and on…
  • And how much so ever hard Saif tries he still can’t justify this ‘cool dude with all hot women in my pocket’ kinda look anymore. Even if you decide to ignore those wrinkles and horrible dialogue delivery, still he cannot and should not do such roles that advertise his age so loudly and desperately. Ufff overall an absolutely pathetic movie which I could have easily ignored! Not even worth watching on television I think.  
    Did you watch this movie and how has been your reaction to it? 
    Chalo time to log off for now, will be back with my next post soon.

    Social Media ‘Experts’! Really?

    I had thought to write a post on this earlier too but for some or other reason never wrote one. But my last few interactions at different occasions made me think about this term Social Media “Experts” yet again. “Experts” and that too with 6-7 years of experience in Social Media! Like really? Every time I hear this term, I feel exactly same as when I hear about being Startup “Gurus” from the mouths of those who have never run or worked in a startup even once.

    Was interacting with this one such so-called expert who is supposedly consulting many startups on marketing and social media strategies. Well, in the name of expertise all that he had to offer was ideas to increase “likes” on Facebook pages. To add to that, one of his ‘killer’ strategies for low cost marketing was make ‘viral’ films for clients. If I have to quote verbatim – “we make viral films for clients which will increase their fans on their Facebook pages”. Felt like telling – dude, being an expert the least you could have done is avoided using jargons like “make viral films”. I have no idea what does that really mean? I think you can only make films and expect it to go viral, how exactly can you “make a viral film” directly? Needless to mention that at least I have not come across any of the viral films made by them naturally on my FB or Twitter timeline.

    Attended a small meet on flexi-working culture in India last weekend, intro round of marketing professionals and here it was – 7 out of 10 participants were “Social Media Experts”! Did a quick check, one of them was somewhat active on twitter, two had less than 200 followers and remaining four were not even present on twitter. While interacting with them, realized that either they never felt the need to join Twitter or they joined but didn’t find it to be interesting enough to pursue. Yes, they all knew Facebook and Twitter but that was all about it! Few likes on whatever and few tweets on whatever gave them sufficient confidence to call themselves as “Social Media Experts”.

    In yet another incident, a close acquaintance who has joined a luxury travel company in India in a senior position needed some inputs on his products and marketing. I got to analyze the product and past campaigns of the company and to my utmost surprise the company whose founders are based of India had actually spent lakhs and lakhs of rupees in online campaigns every month. The campaign was run by some digital marketing expert and in the name of online campaign, all that he did was Google SEM. In that too, client has been charged on cost per lead basis with an explanation that Google charges it like that and with rates as high as… well no idea for reference point as in my experience I have never heard of such high lead rates ever! Don’t even want to go into details of campaign management rather mismanagement, as I think it has the potential to become an independent case study on what not to do in SEM campaigns. To just give you a sneak peak – neither the campaign was configured anywhere in analytics nor the campaign code was enabled on landing or any other page for tracking! And this was of course done by yet another “expert”, yes his Linkedin profile does contain the word expert prominently :-).

    Not that the misuse of this term is anything new to us but I think with each passing day, there is a noticeable growth in the number of these so called experts around us. Having managed social media accounts for companies where I have worked and few other brands, I think I can share at least my views on evaluating any candidate for social media management in general. Well this post is long enough for now, I will be back with my thoughts in a subsequent post soon.

    My Guest Post on “India Inspired Designs”

    Hello people, what’s up? Hope you all had a good weekend. This week offered its own excitement and challenges to me. Excitement as little one is six month old now, that means we also started with some solids apart from milk and challenging as never ever I imagined that introducing new food to baby was going to be this tough a task! I mean really I don’t have words to describe the effort and patience required for this. 
    A detailed post will surely come up on this :-), for now please check out my new guest post titled “Indian Inspired Designs” on Curating Fashion blog. Curating Fashion is an online journal for the Design Museum London website. For more information, you can check out their blog here.
    Bbye for now, will be back with my next post soon.

    MoMusings: 1

    Remember the mayhem that happened when your baby fell sick for the first time? Yes, yes exactly that! So, it was quite a chaos at our place for last few days. Thankfully nothing to be worried about, just the general cold and fever but then I’m using this term “just the general” only when he is fine now. Ask us until few days back and it definitely seemed to be a big, like really BIG deal! 
    And surprisingly more than me, it was the daddy dearest who was hyper concerned for junior. I have never seen him like this before; the man who always sounded super cool about any cuts, fever, cold etc was day in, day out fussing over the baby with such a worried expression that he had to be reminded that it was just a regular flu and nothing else. Like all human beings, even our little one would fall sick and there had to be a first time for it! Phew, speak of the changes in men once they become daddy! OK, I’m unnecessarily trying to act cool, frankly speaking even I was anxious like hell and kept on wondering what to do to calm him down. First two nights I just couldn’t sleep even for a moment and kept on looking at the restless little one beside me. It was so miserable to see our cheerful, super active darling lying dull and crying inconsolably. Don’t remember when was the last time I would have been so worried for something as minor as cold, but then I guess that’s what parenthood does to you. This also made me think about the number of sleepless nights my mom would have spent while raising up three of us. You know we all hear it so many times that we understand our parents better when we ourselves become parents, trust me this statement is cent per cent true and you need to experience it to understand what I mean by this. You indeed get a whole new perspective towards yours and spouse’s parents altogether once you enter this phase of life. Ain’t it? 
    Ok enough of Mommy Musings rather MoMusings for now, shall be back with another post pretty soon. I have come to know of this kiddie book publisher who have got some real cool kids’ content. They definitely deserve a mention and review on my blog and I’m so looking forward to finish their series soon.

    Calling all Women Entrepreneurs

    This post is especially for women readers of my blog. Women’s Web team is conducting a survey on ‘Women and Entrepreneurship’ in India. The result of this survey would be shared freely on their website. The team feels that with more women in India starting businesses than ever before, it’s a good time to understand what are the factors challenging women as entrepreneurs, and what they need to succeed. This study will be useful to existing / aspiring women entrepreneurs, advisors and or anybody who works with entrepreneurs.

    So, can I request all my women readers who are running their own businesses to take out few minutes of their busy schedules and respond to their survey here? The more the participation, the better the analysis. So, please support by responding to the survey as well as spreading the word. Thanks!

    Quick Bytes: I’m back and with a ‘bharat bandh special offer’ :-)

    I’m back and this time after a really looooong break from this blog. Phew five months into Mommydom already and it seems just like yesterday. Oh yes, in case you don’t know, then let me announce it here as well that I’m actually Mommy Kanupriya now :-). It’s my new phase of life that has been keeping me busy and away from many things including my love for blogging. But I ain’t complaining. Like most new moms say, this phase of life is indeed the most special one, something which I can’t put in words ever and all the changes or adjustments are actually worth it. With things settling down a bit, I’m now looking forward to revive this blog again. Though have been somewhat active on my personal blog but was not able to manage sufficient time at a stretch to concentrate and write any post suitable for Marketing Chit-Chat.

    Thanks to those who dropped me an email asking about my whereabouts and reasons for this blog being inactive. I have lot to share and lot to learn from all of you, so look forward to posts and comments exchange once again in this space. For today just a “Quick Byte” – how many of you received this email from Indiaplaza today?

    Image

    I did and for a moment I couldn’t believe it. “Bharat Bandh Special Offer” – are you serious? In the name of this Bandh, while some were busy burning buses and some ranting about it on social media, here came a gem of a communication from a brand like Indiaplaza from whom I didn’t expect something like this. I mean what was that – a #WTH, a #Facepalm or a #Fail? Well, looks like the email communication guys seriously misunderstood the holiday on account of bandh to be a festival special holiday :-P, otherwise why on earth would you announce an offer especially for Bharat Bandh? You know as I always say a prompt “chance pe dance” marketing is smart but then you better know when and how to capitalize on the chance rightly. After seeing this I think even offers in name of potato/tomato days would have been ok but a bandh special promotion? What do you think?

    Of Ms Pandey & Ms Banerjee



    Thought to be on twitter for sometime and get updated with whats and hows of today but duh, whatay timeline. Full of negativity & cynicism! In fact every second tweet right now is about IPL5 & KKR tamasha. Now before I proceed further, let me tell you clearly that neither I’m IPL crazy nor SRK fanatic (oh yes, like most gals of my age group even I was crazy for him during my teenage days but then maturity prevailed; sigh, gone are those days of being lost into mush movies of Rahuls & Rajs). To be honest, I didn’t watch even one single IPL match this year; twitter micro updates on wins and losses were enough to bear. But this frenzy after the KKR win is now getting too much to handle. And surprisingly none of the hungama is actually on the final match or the players or the captain, it’s on… well let’s have a look at some of these:
    • Not the win of the team but the apology of Mr. Khan.
    • Not the genuine excitement of many others but the not so excited ‘I’m excited’ statement of Ms Khan – man, people had some real fun stuffs on this one.
    • Ms Banerjee and her hyper exhilaration and her celebrations and her gifts and her … well, lets leave it at this!
    • Match fixing sagas which till evening of the finals were being predicted for CSK but immediately after the win, got very conveniently pushed to KKR.
    And not to forget:
    • Ms Pandey! For past three days,  a certain Ms Pandey has been sitting tight on the trending topics list. Not only that, on the night of win it was not Gautam Gambhir but this Ms Pandey (I refuse to write her full name and add yet another page to her credit in searches) who was actually trending worldwide. For what – for her ‘dare to bare’ act, the correlation of which with cricket only a brain of hers can rationalize!
    Lessons learnt– Ms Pandey needs to be officially included as case study in all marketing courses; gawddd she indeed knows the art of publicity! And when it comes to appreciation, we the human beings are masters of cynicism. You do whatever, there is always a larger set ready to criticize you and your acts. Com’on for once speak about the game or the players but nope, how could we? Aren’t we just too busy with Ms Pandeys and Ms Banerjees to focus on anything else?

    The Jungle Book by Campfire

    Most of us would have read / watched “The Jungle Book” by Rudyard Kipling at some point of our lives, then why did I pick this book again? No, no my little one is too young for story book reading as of now, its my own love for graphic novels and comic books which makes me pick up these even if the story is read earlier in text books or elsewhere. So, when Campfire sent a mail for reviewing their new titles, I immediately picked up few for review and one of those was “The Jungle Book” by Rudyard Kipling. Having read their books earlier, I was sure that their presentation would definitely have something new to offer. And man, wasn’t I right! It’s yet another beautiful visual treat by the Campfire team. Loved it, absolutely loved it!
    The plot remains same – It’s about the adventurous journey of a little boy Mowgli who escapes certain doom at the hands of the tiger Shere Khan and lands up in a jungle amongst the wolf pack. With time he grows up in jungle and is taught the ways of living a jungle life. Though as he grows he faces lots of conflicts, the biggest one being finding his real identity amongst pack of wolves or humans – neither of whom is willing to accept him as of one its own. Yes, it’s the same story but you have to go through this book to understand why it is an interesting read for kids and adults who like reading visual books. Here’s my quick take about the book:
    • As I mentioned earlier, it’s a visual treat! Have to say this about the graphic team of Campfire – your presentation is class apart, really love the way stories get illustrated at your end.
    • Language is simple and can be easily understood by kids of reading age group.
    • Length of the book is also apt, neither too long for kids to lose interest nor too short for grown ups to miss their attention. 101 pages of total fun!
    • Like most Campfire books, even this one comes with some interesting trivia about “Rudyard Kipling”, “The Jungle Book” story and movie at the end.
    • There is a cute poster of Mowgli and his fun at the end of the book .
    From my side, it’s a thumbs-up for this book. I’ve read their one more title during my pre-baby era and will be posting a review of it soon. Would love to read more books from Campfire and yes waiting eagerly for the little one to grow and see if he develops the taste for reading or not. Totally up to his interest level but if he does, Campfire books would definitely be on my recommendation list for him.

    My First Mother’s Day

    Normally I’m quite cynical about all these so called special “days” like valentine’s day, rose day, chocolate day, kiss day etc etc etc… I mean you name it and there has to be a day for it! Not that I don’t like to be wished or don’t wish my close people on such relevant days but somehow I’m quite repelled by the overall commercialization of these days. We now officially know that from marketing and promotional success point of view, Valentine’s day in India is actually a more celebrated event than Diwali or Holi. And belonging to the same marketing fraternity I can’t even say everything is irrelevant or not required, though like many other things there has to be a limit to it. Imagine a multivitamin health supplement ad being positioned as Valentine’s Day gift for your loved one? Oh yes, I did spot it in a mainline publication during Valentine’s Day marketing fever. Coming to emotional events like Mother’s day, imagine banners all over web that read sentences like “click here if you love your mom”. From Alphonso Mango to Platinum earrings, everything has to “the” gift, which if not given to your mother would just not prove your love for her! 
    Owing to these reasons, I actually refrain from making a big noise of any such day in our lives that are more of marketing gimmicks than anything else. But have to say that all my cynicism and skepticism went for a toss this mother’s day when I saw the little one giving me his trademark gummy smile first thing in the morning. And when Nitin asked him lovingly to wish mumma a happy mother’s day, there he started to grin and gave a further bigger smile. Yes, a four-month can’t speak but his big toothless smile was reason enough to suddenly make me feel special that day, to make me pick him up in my arms immediately and hold tightly as the most prized possession of my life. After that I received a call from my mom and when I wished her “happy mother’s day”, she replied back with a jovial “same to you”.  Wow, there was something in that “same to you”. Yes, yes I know emotional glands become hyperactive the moment you enter parenthood but you know, you have to experience it to know what I mean by feeling most special by just a smile from the little one. Remember your first mother’s day or your first father’s day? Ya, ya exactly that kind of feeling. No gifts, no overtly emotional celebrations, just a quiet lunch-out with family, sweet wishes from close friends and acquaintances, light conversations with my mom and lots of fun with the junior – ingredients enough to make my first mother’s day just so special and memorable. Must confess that motherhood is one such experience that actually makes me look forward to be wished for being a mom on mother’s day, the day after and the day after and… well didn’t I tell you that mommydom makes your emotional glands hyperactive 😉

    Kuch toh log kahenge…

    No, I’m not taking about the television serial which is currently airing these days with this title (BTW since I’m at home these days, I have started watching TV and that too a lot but let me leave this topic for a separate post). Right now I’m in a mood to rant and crib and … well, two and half months into motherhood and I have concluded that you do whatever, there is always someone who will say you should not have done “this” or how could you do “that”. No, I’m serious… you do whatever but people will have something to speak about it. For e.g.,…ummm there are actually many but let me list down this one for now:
    Like most Indian families, even my family had that forty days recuperating period where a woman is supposed to follow certain set of rules after delivery. Fair enough, as even medically a woman is supposed to take rest for first six weeks and hence I was ok complying with all those rules. Though did not understand the logic behind many things like certain food restriction including healthy items esp. when medically doctors ask you to eat anything, no walk etc but still I followed everything as suggested by elders.
    The first few weeks were just soooo hectic, yes the joy of motherhood is incomparable and I don’t think I can ever find enough words to express the emotions attached with motherhood but then the reality is also that this phase is tough and tiring and unpredictable and exhausting and… well those who have experienced it know what I mean. After the elder family members left, one day my husband asked me to take a break for few hours from all the baby work and relax for a while. He was observing me coping up with my new life, continuously putting in all the efforts that a new mom has to and being awake 24×7 for last seven weeks. In fact I had lots of health issues in my last trimester due to spine problem, so had not gone out anywhere apart from medical checkups for last few months. So, he wanted me to have some change just for couple of hours and knowing my love for movies he asked me how about going for one in the nearby multiplex? Initially I was apprehensive about the idea and thought it to be practically impossible but then he planned it out on behalf of me. My mom who stays in the same town had come and even she insisted that it’s perfectly fine to go out esp. because baby was asleep in the afternoon and that’s the only time of the day when he sleeps at a stretch for 2-3 hours otherwise the max he sleeps continuously is for 1 hour and then it’s milk time for him. So, baby was duly fed, his next feed properly arranged and all his immediate necessity items were explained to my mom with an instruction that if he gets up and cries she should immediately call us and we would reach back in 10 minutes. Apart from mom, my brother as well as my maid was there at home. The kind of preparations and arrangements that I was doing, it looked like as if I was going out for a month. In fact my mom laughed at me and said that she is the one who had brought me up, so she could very well take care of my new born for two three hours. But she also added that she was happy to see the sincere mommy in me and how such feelings automatically come in a woman the moment she becomes a mother.
    Anyways, so we went for Agneepath, getting the ticket was no big deal as movie was already running for weeks and it was an afternoon show. I loved the movie and more than that loved the free time I got. It was a pleasant change and in all my excitement I went and posted it on Facebook. Lo and behold, here I dug my own grave. While some were happy that I could manage to go out, most of them pounced back on me with a glaring “how could I”!!! From phone calls to FB messages, from acquaintances to relatives, almost everybody in the same accusatory tone – “how could I! I left a one and half month old baby and went for a movie!!!Oh yes, it did sound like the biggest sin one could ever commit in the history of mankind. And thanks to same messages being communicated again and again, after sometime even I thought, oh yes how could I. There was this guilt trip suddenly within me, blame it to all the emotional hormones, which are anyways hyperactive during early stages of motherhood. Though when I discussed this with my husband, he had one plain simple statement – what the heck! We discussed and discussed and yes he was right – what the heck!
    • After all, the baby was not left just like that, wasn’t my mother whom I trust the most there at home to take care of him?
    • It was sleep time for the baby and by the time we came back, wasn’t he sleeping peacefully with a lovely smile on his face?
    • Weren’t all his necessities duly pre-arranged and explained to mom?
    • The multiplex was at a distance of hardly 2 kms from my home, so one phone call from mom and wouldn’t have we reached back in max 10 mins?
    Well, everybody has their own ways of relaxing and instead of cribbing or sleeping, it’s actually a good movie for us. That one short break refreshed me more than what a nap or anything else could have done. Then why not take that break, get revived and take care of the baby with a happy smile? I would any day prefer to do something within possible limits which can energize me and enjoy this phase happily instead of just cribbing forever that a baby changes the life of a woman forever and alas life will never be the same! Trust me guys, motherhood is anyways so tough but I think it has been made tougher by all these so called “how could you” kinda people around us. And this is just one incident, I have actually many to share where all the efforts have been ridiculously questioned with more ridiculous “how could yous”. Maybe I would list them down in different posts later, as of now I have concluded it once again – kuch toh log kahenge, logo ka kaam hai…. Kya, of course “kehna” 😉
    P.S: Phew finished this post in more than ten sittings, thanks to the attention span, which little one allows me these days. The moment I sit with my laptop, he gives me a killer smile and well here goes the laptop for a toss and mommy gets lost in his smile and aaooos, aagooss, geeesss etc 🙂