A special day celebrated with special kids

19th Sep-2009 was Kishu’s 1st b’day without him; I don’t think I have words to express my feelings for this date. Though not a single day goes by without remembering him but then seeing 19th everyday on the calendar of this month has been nothing less than an awful reminder of his absence from our lives. With each day drawing closer to 19th, I was getting restless and I kept on wondering what to do so that we all esp. my mom can survive through this day. Somehow I always fail to find words which can console her, maybe that’s because somewhere within I’m aware that she can’t be consoled. The whole thought of his excitement for his own b’day and then his anticipation with which he would wait for my gift, brings smile as well as tears in my eyes. Really, life has its own cruel ways of dealing with us.

After thinking a lot, I decided to spend this day in an orphanage and celebrate Kishu’s bday along with kids there. Though there are lots of orphanages around but on speaking I found some of them to be too commercial. Thanks to our friends Manish & Vibha who helped us in reaching Mr. Krishna Reddy and his orphanage “Santosh Charitable Trust”. I’ve done charity events as well as donations many times earlier in my life but my experience with Santosh Trust was so different that it definitely deserves a post in my blog.

It’s a small orphanage on Sarjapur Road with 35 kids ranging in age group of 3-15 years; some kids have lost their parents whereas some of them have been abandoned by their parents either due to financial constraints or due to marital issues. The founder Mr. Isaac Raj along with four other trustees is running this place but what makes it different from all other places is the grooming and personalities of kids there. We (me, my husband and another very close couple friends who also showed interest in joining us) went to this place on a Saturday afternoon along with Mr. Reddy & Vibha. Since for all four of us this was the first visit to this place we were not sure what all to take for the kids, after discussing with Mr. Reddy I had taken some gifts, along with cake, sweets and had already spoken to the trust for hosting a special lunch from my side for the kids that day; the other couple friends who were also as enthusiastic as us had bought loads of fruits and biscuits for those kids. I don’t know what all four of us had it in our minds but the first introduction with those kids itself just left us amazed. I mean all of them were so well behaved and spoke with absolute confidence. They were talking in fluent English and had such a smart way of expressing their thoughts. After their introduction we cut the cake on behalf of Kishu and they all sang in unison a birthday song for Kishu. I was crying and at the same time I had this very different feeling in my heart. A small and the only girl in the group came up to me and asked – “didi aap ro kyun rahi hai, apne bhai ke liye? Aapka toh sirf bhai gaya hai, mummy aur itne saare dost toh hai na, humko dekho humara toh koi nahi hai”…Speechless I stared at her blank face and deep eyes, couldn’t say a word beyond stroking her cheeks. Really, life has its own unique ways of communicating with us.

Post having lunch with them, we spent some more time with those kids as well as the founders. They explained us how this charity was formed and how it is running currently, its current state of finances and nearby future needs. For the first time we had encountered some charitable organization who had such a transparent and systematic approach towards managing the whole thing. And the result was obvious in terms of the personality of those kids – REMARKABLE will be one adjective which I think can do some justice to the impact which these kids created on us. While bidding them good bye all of us had this urge on our own to come back here again and do something for those kids. I’m not sure if souls exist but if they do, I’m sure Kishu would have been happy to see his special day being celebrated with those special kids. Thanks to Mr. Reddy and Mr. Isaac for making this day memorable and special thanks to all three friends who joined us so enthusiastically on their own and made it even more special for us.

While going I had this heavy heart in remembrance of Kishu but while coming out I had this peaceful heart in remembrance of Kishu.

Note: Those who would like to know more about this charity can visit http://www.santoshcharity.org/ and in case you would like to contribute something there, you can either contact Mr. Isaac through the website or can drop me an email and I would put you to the concerned person over phone.

“The Complete Persopolis” & “Marrying Anita”

Thankfully in last few weeks I have actually managed to catch up on some of the long pending readings. Though read quite a few but I think mention-worthy ones are only two – “Persepolis” for I liked it & “Marrying Anita” for I didn’t like it! And considering the reviews and hype, both these books have been there on my reading list for long now.

The Complete Persepolis, Author – Marjane Satrapi:

I simply loved this book. I had watched the movie earlier so, was aware of the story but still went ahead reading it mainly because of my love for caricatures and illustrations. And the book lived totally up to my expectations. Persepolis is an autobiography of Marjane told in a very unique way. It is the story of Marjane’s unforgettable childhood and her constrained life during Islamic Revolution in Iran; of her teenage and high school years in Austria, her dejected life followed by a comeback to Iran; of the contradictions between private and public life of people in Iran due to political influences and societal pressure; of self acceptance and denial of her own life, love, marriage, divorce and finally her self-imposed exile from her own country which she once loved a lot. Before Persepolis, I had very little idea about political conditions of Iran and its repressive environment, this book has given me a different perspective altogether about Iran and its people. In fact lots of incidences esp. the treatment of Iranian women sometimes made me think of British Raj, India before independence and suppressed lives of Indian women for ages, you suddenly find so many things relatable there. What is more beautiful about this book is the way it has dealt with such a serious topic, can you imagine a comic book on as heavy theme as this? Trust me, it’s captivating from start to end and graphics make the reading more interesting so much so that a person like me returned to certain sections just to glance at the visuals again. Kudos to Ms. Satrapi for such a great work and undoubtedly she is a great storyteller! A must read for all and highly recommended book from my side.

Marrying Anita, Author – Anita Jain:

Marrying Anita is a memoir of Anita a 30+ single NRI woman settled in US who travels to India in search of a husband. It starts with Anita’s observations on American dating system vis-a-vis Indian one and her analysis somehow makes her conclude that it would be easier for her to find herself a groom in a more conservative environment like India as against US. Thus starts her year long expedition to Delhi with one focused agenda on plate – MARRIAGE. Well, what in start seems to be an interesting journey actually ends up looking like a desperate excursion. Yeah, desperation is the apt word to explain Anita’s state, now what will you call relationship of a single woman with approx 10 guys in 12 months in a city like Delhi? And at the end none of them were successful. Page after page I kept on waiting for something different to happen but actually it was nothing more than a diary with a monotonous tone and dragging content. Forget about US, somehow description of life in Delhi too never seemed to be relatable. The theme was interesting but then the presentation was too drab, beyond few pages you almost could sense the direction of each chapter. Overall an average read with nothing much to look forward to.

I Wear Your Shirt: Social media using Tshirt

Damn! Can it be really this simple to make thousands of dollars by wearing a t-shirt? Yes, if only one could have been as innovative as Jason Sadler. Jason started a unique social media drive known as “I Wear Your Shirt” this year. In this campaign, he is wearing one shirt from one company per day and will be posting his image on YouTube, Twitter, Ustream etc. and at one go the brands would have a poster cum social media campaign through Jason. Interesting, but more interesting is his pricing strategy which varies upon the day of the calendar. For the 1st day of year, he would be charging $1 and for the last day $365. Ustream.tv gave him 1 dollar to wear its shirt on 1st Jan & on Jan 29th he was paid 29 dollars to wear Zappos.com shirt. And this is no joke, his 2009 calendar is already sold out and this means that he has made $66,795 this year by just wearing these shirts. To add to that he charges extra for contests & deals etc.

His idea has been so successful that he has extended it for another year and that too with twice the earlier price, as quoted on his website:

I’ve had so much fun wearing shirts this year that I’m going to keep wearing them in 2010, but with a twist2 guys in your shirt, 2 time zones, 2x the exposure and January 1 starts at $2! Reserve your day now on the 2010 calendar and meet the person who will also be wearing your shirt next year.

IWearYourShirt

As I’m writing this post, his 2010 calendar is already sold out up till May’10! Now this definitely speaks for the popularity of the idea clearly! I don’t remember any media property in recent times being booked so well in advance by any brand. And the way in just one year there are already takers for this property with double exposure at double rates, I’m wondering if Jason will soon make this a full-fledged promotion company where he will have promoters across the globe working for him as walking-talking media properties and he can offer clients customized exposure at customized rates! How about Jason or likes of Jason doing this in India? Well, I think this idea is expandable & undoubtedly one of the most innovative utilization of social media to promote a brand.

And I was cribbing about…

Last weekend was sort of sickness special weekend for me – high fever with bad cold & severe body ache. Now personally speaking I think cold coupled with running or blocked nose is one of the most lethal combinations to have. To add to that, every other person was giving me advice on getting a swine flu test done. And most importantly her highness i.e., madam maid was on unannounced leave for past 3 days. Resultantly I was at my IRRITABLE best! Ready to shout even at the drop of a word! All I wanted to do was sleep silently but all I actually did was cribbing…

Somehow I managed to get a girl through a neighbor to do cleaning etc of my home but she quoted an abnormally high rate for a day’s work. Initially I got irritated on her quoted rate but then considering my health and knowing that any other maid would also try to extract money in this situation, I thought it better to get the work done by her. While she was mopping the floor of my bedroom, I observed her coughing badly. On enquiring and touching her forehead I realized even she was having high fever. I asked, “why are you working with water and that too at extra houses, go home & take rest?” She slowly replied, “karne do didi, extra paisa ka jaroorat hai. Mera 3 saal ka beta hai aur bimar hai, uske liye dava lena hai.” One look at her face and I felt she was not faking it; she looked genuinely in need of money. Not sure if my observations were right but I handed her the money and asked her to leave. And here I was cribbing about my fever…

In the afternoon, apartment manager sent two young boys to paint our balcony. Resting on my bed near window, I was keenly observing those kids painting the balcony so enthusiastically. One holding the ladder while the other climbing on it and brushing the ceiling. Suddenly we saw one of them jumping outside the balcony to paint the external panel, he was almost hanging in air with just one rope around his waist and the other end of rope in hands of the other boy. Immediately me and my husband went out and asked them not to do it like this to which the boy replied this was the only way to do it. I again insisted, “mat karo aise, kahi gir gaye tum toh, agar aise paint karna hai toh koi zaroorat nahi hai bahar paint karne ki.” The kid gave a hearty laugh, “kaise girenge didi, usne pakad rakha hai na rassi ko, aap bekaar ka tension le rahe ho, hum yeh roz karte hai, yahi kaam hai mera”. Worried I asked again, “tumko dar nahi lagta and tumhare kamar mein dard nahi hota hai”, he replied with a bright smile, “hota hai thoda bahut, lekin chalta hai”. Once they left after finishing the painting successfully, me and my husband were discussing the meager money versus high risk and pain which those kids must be getting! And here I was cribbing about my body ache…

Evening it was raining and I stood in my balcony with a cup of tea. Generally I enjoy such lovely weather but maybe because of fever and cold somehow I didn’t like the chill and rains that day. Suddenly I saw 3 poor kids drenched in rain running in the opposite ground after something, it was actually a big plastic sheet which was floating in air; wind must have blown it from somewhere else. The moment it came down they jumped, snatched and brought it down on the ground. Once they had that big plastic in their hands, all of them stood in a row. The ones on the outermost corners held the sheet like a hood on their heads and the middle one raised his hand to keep it high. Three of them started walking together with their hands up holding the sheet straight, though already wet but still struggling to save themselves from rain through that temporary plastic shelter. And here I was cribbing about rain & cold…

Not sure if it was my silence or thoughtful mood which made me observed all this but while I observed it just set me to think more…

Offisial Atyachaar from Make My Trip

Makemytrip does it again and this time I love it. In fact just saying “love it” once can’t justify my delighted reaction towards the campaign, I mean I seriously loved it esp. the official atyaachar anthem. It’s a riot and simply terrific! It’s one such viral campaign which you definitely feel like promoting on your own. I seriously went ROFL listening to the lyrics of the anthem and the tone in which it has been sung is brilliant.

Makemytrip has launched this online campaign www.offisialatyachaar.com to promote its weekend packages. It’s a movement against work stress, impossible deadlines and long work hours which Make My Trip has presented in a very interesting way. The home page reads: Impossible Deadlines? Graveyard shifts? An atyachaari Boss? Work has taken you for granted for way too long. It’s time to act. It’s time to break away! Join the protest. It has sections as – Offisial Atyachaari, Offisial Atyawear, Offisial Anthem, Offisial Downloads, Offisial Outburst and all of them are just fantastic. You need to navigate through the site on your own to experience the fun. The movement has already instituted its presence on Facebook, now I’m eagerly waiting for its appearance on twitter too. What I liked about this campaign:

  • It’s FUN and brings a big smile on your face.
  • It establishes an immediate connect with the TG.
  • It promotes the product in a very intelligent way; in fact there is very less of branding in this overall campaign but still it creates that impact both from brand as well sales perspective.
  • It’s interactive properties like atyachaari jokes, sicknames for bosses contest, ringtones, wallpapers and my personal favorite – smashing a real office as protest to atyachaar :). I think these are really wild and innovative stuffs.
  • It’s a viral in true sense, you really feel like sending this link to your peers and colleagues.

From concept to execution, I think both EURO RSGC & digiVaasi have done a great job. I’m only wondering why haven’t they started promoting this campaign at least amongst its members? I don’t remember receiving any email or message unlike that Gajodhar campaign which frankly speaking I hadn’t liked much. By chance I went to Make My Trip website today to check some ticket price and glanced upon their banner ad. Hope they start promoting it soon to spread the buzz and till the time they are not, I think I as a fan of this campaign would like to do it through my blog & tweets :), now that’s what I call a true viral, ain’t it?

Dettol goes SEM way!

Have been caught up in other things to update this blog, though have got many insights to share but due to paucity of time, I’ll stick to a short one; will be back with another post soon 🙂

First a small update: Few days back, one of my article came on pluggdin, check out: Twitter getting Twilmy: An opportunity for brands? @ http://www.pluggd.in/bollywood-celebrities-on-twitter-what-indian-brands-can-learn-from-twilmy-tweets-297/

Now coming down to this post, 2-3 days back while surfing for some content related to swine in Google, I glanced upon this:

SwineFlu_Dettol

This sponsored ad of Dettol was definitely not there two days back. Surprising to see Dettol using a digital route & that too by banking on swine flu!

Another case of Chance Pe Dance marketing but nevertheless a good initiative! Not only Dettol, there were few others also in the same search screen who were utilizing this buzz word for promotions, like alibaba or ebay doing SEM for swine flu prevention kits. Before this I had not observed Dettol going SEM way in India. The ad title read H1N1 Flu (Swine Flu) & baseline read “Dettol kills 99.9% bacteria & Flu Viruses. Learn more now!” The ad led to Dettol website where there was a section on H1N1 virus & germ protection. Considering the rise in search for swine flu related key words this was definitely an interesting strategy to grab some eyeballs and promote products indirectly. Main route was educative one but the very facts that one need to wash hands frequently or sanitize his environment with a good disinfectant establishes a strong connect with the product proposition and leads to promotion in an implicit way. A smart campaign by Dettol in the right way at the right time and through the right medium, Swine Flu and related keywords are definitely the hot search words these days. Would be interesting to see any coverage for the aftereffect of this campaign both in terms of website hits or actual sales.

Kaminey: MaFt & NiFe watch :)

Mujhe toh movie maft lagi & Shahid ekdam jhakkaf! Aur ab jake samajh mein aaya ki yeh finema wale “Now Fowing” kyun likh rahe the har jagah :). Well, I’m not much of action flicks fan but for a change I actually liked some gang-war movie. After Omkara Vishal Bharadwaj has created his magic yet again with Kaminey! Now people like Farhan Akhtar or Vishal Bharadwaj really leave me amazed, how can one person excel in so many fields? Vishal not only is a great music composer but he is equally wonderful as director, producer, singer as well as writer! You need to watch Kaminey as well as listen to the song Kaminey to experience it on your own.

If I describe the story, it will sound clichéd. Twin brothers (Shahid Kapoor) Charlie & Guddu, one good & one bad, poor ailing father, financial crunch in the family, bad became bad in need of money, good hates the bad one, has a girl friend Sweety (Priyanka Chopra), cool songs like Aaja aaja dil nichode & Raat ke dhai baje and some X number of different gangs in the story to create those twists n turns and dhishoom dhadam! But still I liked it simply because of its intelligent direction. Such a stereotype story but presented in such a clever way that it leaves you hooked on to your seat from start to end. At the end you definitely feel it once – oh that’s all about it, I mean a judwaa bhai saga is all it is about, but then when you think about how engrossed you were into the movie, you definitely feel it was a paisa vasool. Sometimes even typical stuffs can be presented in an atypical way! Shahid was awesome or rather awefome ;), this has to be one of his best performances till date; though Priyanka had a very small role but still lived up to it wonderfully. Surprise package was Bhope Bhau (Amol Gupte), he was really outstanding in his performance. I loved his character so much, even other dadas be it Taji or Bangali babus, all have done a good job.

Overall I loved the movie and would definitely recommend it to all. Go for it for the smart direction of Vishal Bharadwaj, that “fortcut & chota fortcut” funda of Shahid or for that cute dialogue of him where he speaks, “main फ ko फ bolta hoon” :).

Other details of the movie:

  • Duration of the movie: 2 hours 30 mins
  • Best to watch it with: Spouse, friends, family but it has some scenes and dialogues which are not meant for kids.
  • Cast: Shahid Kapoor, Priyanka Chopra, Amol Gupte, Tenzing Nima
  • Director: Vishal Bharadwaj
  • My Rating: 3.5 / 5 (Very Good)

Swine Flu: Helpline & some quick details

Since morning it was the third incident, first I read in TOI about few swine flu cases in Bangalore, then an old neighbor called to check if I know of any helpline number for Bangalore as her kid was having fever along with cold and then a very close friend rang asking me to surf internet immediately to find out some test center near her locality, her daughter who is studying in a Montessori school was sneezing and school administration had called my friend requesting to take her daughter back home. Now when I heard about this friend’s daughter, it immediately sent some panic waves within me. Though I had read that sneezing is not the key symptom for swine flu & it can happen due to any other reason like allergy, weather change etc. but then when you hear it happening with a kid who is such a close acquaintance, you suddenly become conscious of everything. You don’t feel like taking a chance even if the symptoms are remotely associated to something as grave as swine flu!

I’ve been reading and listening about swine flu for past so many days but never before I realized the urgency to know more about it as today. I immediately surfed internet only to realize that test centers are not available in all localities, there are only few designated hospitals which are conducting tests as well as providing treatment to the patients, looking for a helpline number was also not that quick! After passing on the relevant details to my friend and that neighbor, I started to read more on internet; while there are lots of information and news (read panic news) available but it took me some time to come out with information which can be relevant to people who are looking for help in a jiffy. Here are some info which I have culled out from internet & I think can be useful to those looking out for quick help:

  • Symptoms: Swine flu symptoms are similar to the symptoms of regular flu and include fever of over 100.4°F, fatigue, lack of appetite, and cold. Some people with swine flu have also reported runny nose, sore throat, nausea, vomiting and diarrhoea. Nearly everyone with flu has at least two of these symptoms. You can read more about it here.
  • Though it can infect anybody but kids and pregnant women are more prone to this virus.
  • Relevant websites: Though lots of websites are available but I found the following two websites to be most comprehensive ones, you can get to know almost everything at one place.

http://www.swinefluindia.com/ AND

http://www.in.com/swineflu/

  • Helpline number for Bangalore: Govt of Karnataka’s helpline number for swine flu is 91-80-26631923 and the address for test center is:
    SDS & Rajiv Gandhi Institute of Chest Diseases(Govt. of Karnataka), Hosur Road, Bangalore – 560 029
    You can look for helpline numbers of your respective city from any of the two links above.
  • This disease is highly contagious and one of the most infectious ones. So take appropriate precautions, avoid sending your kids to schools, travelling to infected areas and if you must travel use the facemask to reduce the risk.

Though take appropriate precaution but most importantly, don’t panic unnecessarily. Not every running nose or fever is swine flu. These can be symptoms of general flu as well!

*If you know of any more websites or information related to swine flu which you think can be useful to all, do send it as comments, I will include it in this post with due credit so that it can reach the relevant audience.

Update: Just updating some details which someone has left as comment on my post.
List of govt hospitals for test and curing of the SWINE FLU (H1N1 virus)

Bangalore
1) Rajiv Gandhi Institute of Chest DiseasesNear NIMHANS, Hombegowda NagarBangalore-560029+91-80-26632634+91-80-26631923http://rgicd.com/
2) Victoria Hospital Fort RoadKalasipalyamBangalore-560002080 26703294

Karnataka health and family welfare department on Friday, Aug 7 identified six private hospitals, which would now quarantine Swine Flu cases and treat them. They are listend below:
3) Mallya HospitalVittal Mallya RdBengaluru080 22277979Emergency: 080 22242325
4) Vaidehi hospital#82, K.R. Puram HobliWhite FieldBangalore -560066080-28413381/ 080-28413382/ 080-28413383Emergency: 080 41259032
5) Ambedkar Medical Institute and HospitalKadugondanahalliBangalore-560045080 25463442‎
6) St Johns HospitalSarjapur Main Road, Bangalore- 560034080 25532037
7) Manipal Hospital Airport RoadBangalore- 560017080 2502 4444 080 2502 3344Fax:+ 91 80 2526 6757
8) Mallige Nursing Home Mariappa Road, SiddapurJayanagar Bangalore – 560011080 26565678

Update as on 13th August’09: After reading my post, many people are sending me more information to be included in this post which can be useful to others. Thanks to al of them. I’m posting here the ones which I think can be relevant to this post:

Thanks Neha for the following information!

GOVERNMENT AUTHORIZED HOSPITALS FOR TREATMENT OF SWINE FLU:

Chennai
1.) King Institute of Preventive Medicine (24/7 Service)
Guindy, Chennai – 32
(044) 22501520, 22501521 & 22501522

2.) Communicable Diseases Hospital
Thondiarpet, Chennai
(044) 25912686/87/88, 9444459543

3.) Government General Hospital
Opp. Central Railway Station, Chennai – 03
(044) 25305000, 25305723, 25305721, 25330300

Pune
1.) Naidu Hospital
Nr Le’Meridian, Raja Bahadur Mill, GPO, Pune – 01
(020) 26058243

Kolkata
1.) ID Hospital
57,Beliaghata, Beliaghata Road, Kolkata – 10‎
(033) 23701252

Coimbatore
1.) Government General Hospital
Near Railway Station,
(0422) 2301393, 2301394, 2301395, 2301396
Trichy Road, Coimbatore – 18

Hyderabad
1.) Govt. General and Chest Diseases Hospital,
Erragadda, Hyderabad
(040) 23814939

Mumbai
1.) Kasturba Gandhi Hospital
Near Chinchpokli Railway Station,Opp. Arthur Road, Chinchpokli, Mumbai
(022) 23083901, 23092458, 23004512

2.) M T Agarwal Hospital
Dr. R P Road, Mulund (W), Opposite ESIS Hospital, Mulund, Mumbai
022-25605729, 25605730

3.) Rajawadi Hospital
Rajawadi Road, Ghatkoper (East), Mumbai
022-25094151/ 25094153/ 25094150/ 25094149

4.) Bhabha Hospital
Waterfield Road, R. K. patkar Marg, Bandra(West), mumbai
022-26422775/ 26429828/ 26406787

5.) Bhabha Hospital
Belgrami Road, Kurla (West), Mumbai
022- 26500144/26500241

6.) Bhagwati Hospital
Tulsibaug, S. V.Road, Boriwali (West), Mumbai
022-28932461/ 28932462/ 28932463

7.) S K Patil Hospital
Daftary Road, Malad (East), Mumbai
022-28899447/ 028894381

8.) Cooper Hospital
Irla Juhu Link road, Vile Parle (West) Mumbai
022-26207254/ 22605892/ 22605897

9.) V N Desai Hospital
V. desai Road, Santacruz (West), Mumbai

10.) Shatabdi Hospital
Waman Tukaram Pat Marg, Govandi (East), Mumbai
022-25564069/ 27662933

11.) Mahatma Phule Hospital
Kannamwar Nagar, Vikhroli (East), mumbai
022-25782253/ 25782283

12.) J J Hospital
Off. J.J Road, Byculla, Behind Byculla Police Station, Mumbai
022-23735555/23739031

Kochi
1.) Government Medical College
Gandhi Nagar P O, Kottayam – 08
(0481) 2597311,2597312

2.) Government Medical College
Vandanam P O, Allapuzha – 05
(0477) 2282015

3.) Taluk Hospital
Railway Station Road, Alwaye, Ernakulam
(0484) 2624040 Sathyajit – 09847840051

4.) Taluk Hospital
Perumbavoor PO, Ernakulam 542
(0484) 2523138 Vipin – 09447305200

Delhi
1.) All India Institute of Medical Sciences (AIIMS)
Ansari Nagar, Aurobindo Marg Ring Road, New Delhi – 29
(011) 26594404, 26861698 Prof. R C Deka – 9868397464

2.) National Institute for Communicable Diseases
22, Sham Nath Marg,
(011) 23971272/060/344/524/449/326
New Delhi – 54

3.) Dr. Ram Manohar Lohia Hospital
Kharak Singh Marg,
(011) 23741640, 23741649, 23741639
New Delhi – 01
Dr. N K Chaturvedi – 9811101704

4.) Vallabhai Patel Chest Institute
University Enclave, New Delhi- 07
(011) 27667102, 27667441, 27667667, 27666182

& thanks Nitin for shraing the following information:

Scientific Prevention of Swine Flue using Household Products

1. Inhale Clove Oil (Lavang) For 1 Second.

2. Chew 1 Clove In a Day

3. Eat Raw Garlic (Lasun), Onion, Ginger (Aale) (1 to 5gm)

4. Drink Hot Milk With 2gm of Turmeric

5. Consume Plenty Of Vit C Fruits-Lemon/ Avala

6. Eat 8 to 6 leaves of Tulsi empty Stomach Twice a day

7. Burn Camphor oil in your room, office a slight camphor oil all the time which keeps different airbone diseases away .

Love Aaj Kal: Kal was better than Aaj!

Well, too many things to blog about again but sigh for I am not getting time to be regular on blogs. Reasons are many actually, but those deserve a separate post, as of now lemme stick to the movies & books which I read recently. But before that would like to share one of my articles which came on pluggdin today, check out: Twitter getting Twilmy: An opportunity for brands? @ http://www.pluggd.in/bollywood-celebrities-on-twitter-what-indian-brands-can-learn-from-twilmy-tweets-297/

Watched Love Aaj Kal last weekend and since then have been planning to do a post on it but…anyways coming down to this movie, I think I have a very confused reaction towards it. I liked it and I didn’t like it. Now the confusion is which reaction is the dominant one? I think the later one; I found it to be just an ok type movie, maybe a one-time watch for those who love light Bollywood flicks. I very much like Bollywood movies but this was just another movie for me which has nothing special to be shared except for the way it has been made, that was definitely new. Some parts were enjoyable like Veer Singh’s (Young Rishi Kapoor played by Saif Ali Khan) love story with Harleen Kaur (a brazillian model Giselle Monteiro) but other aspects of the movie were really big disappointments esp. Deepika Padukone; she looked gorgeous, absolutely ravishing but her acting was pathetic! It was as good as an exotic looking dish but salt missing in it! This has to be one of her most plastic performances ever. Even very powerful scenes were lifeless because of her expressionless expressions. Saif Ali Khan was good but I found him better in his sardar old generation role, in fact overall also I found the “Kal Love” to be better than the “Aaj Love” in the movie. Music was great but the most promoted song was not a part of the movie, it was at the end as a part of concluding casting. Surprise package was definitely Neetu Kapoor, ah I love the grace of that lady so much that her presence (even though it was hardly for a minute or two) just gave a lift to that movie. She looked as fabulous as ever. So, in case you’ve not watched this movie till now, go for it for that slight glimpse of Neetu Kapoor or for the sweet love story of Veer & Harleen. That part is definitely worth a watch!

Should Air-India change its mascot now?

Was surfing the website of Air-India today to book a ticket & suddenly I saw our very own Maharaja in different avtaars there, like Maharaja with a laptop on home page & Maharaja with Indian flag near log in box. Though the size of Maharaja was definitely reduced but nonetheless noticeable enough! In fact I think as a kid my understanding of the word “brand” or “mascot” was only limited to either AI’s Maharaja or AP’s Gattu and its that solid imprint on my childhood memory that even slightest trace of Maharaja ji or cute Gattu catches my attention till date.

Airindia.mascot.maharaja

Air India had adopted this Maharaja mascot in 1946 symbolizing an Indian Maharaja kind of person welcoming passengers from all across the world on board, if I’m not wrong this Maharaja is one of the longest lived & most recalled mascots till date. But then today this mascot made me really thinking esp. because of all the reasons for which Air India has been in news of late. Now with Rs. 5000 crore loss last fiscal year due to operating costs, day on day ongoing loss of approx Rs. 15 crore & plans to cut down on quite many travel sectors, does Air India stand anything to do with royalty in these days? Well, I know the mascot was not chosen for exact representation of royalty only but then to a common man the image as well as the word Maharaja has always meant to communicate the same. With Air India being in news for only huge losses and other sorry state of affairs I personally think this Maharaja is a mismatch with the overall perception of the company. A Bankrupt Maharaja instead of Maharaja is what it makes me feel about it now 🙂. Rationally speaking, I think it’s time for AI to re-look at its mascot, it has outgrown its own perception today and I can see some sort of disconnect here. Though I’m sure there must be nostalgic / emotional reasons for the company to still continue with the same.

Would like to know your views on this. Does this Maharaja suit AI’s current image? Do you think AI should bid farewell to this Maharaja now?