After Subhash Ghai’s Black & White promo on Facebook, now Yash Raj Films as well as Devagan productions have taken the route of promo through social media for their upcoming films Tashan and U, Me Aur Hum respectively. Both these upcoming films are having their official communities on Facebook, Orkut and Youtube. Their official communities have promo clippings, songs as well as downloadable pictures of these movies. While Facebook group of Tashan is having more than 400 members, Orkut group is having more than 19,000 members. Orkut group is quite interactive with people discussing their thoughts and casting votes in the polls. Even U, Me Aur Hum group is very active Orkut group with approx 6000 members and very interesting poll questions.
Hmmm, looks like it has become a major trend in bollywood as well to ride the wave of online social communities. Almost every bollywood movie getting released these days is resorting to sites like Orkut, Facebook, Youtube etc. Well, why not? After all, more than anywhere else, that’s THE place where you can catch the young India these days. According to a recent study done by AC Neilson across males and females between the ages 13-35 years across the country, users spend an average of nine hours per week on the Internet, only for personal purposes, and of these nine hours, approximately 25–75% is spent on a social networking site (Source: Express Computer, March issue).
Of late, bollywood has become quite innovative in promoting the films in varied ways. Gone are the days of film promos where the names of actors like Raj Kapoor or Nargis or director like Satayajit Ray itself used to the biggest marketing hook for any film. Now in this age of commercialization and media bombardment, film marketers are trying it all- from traditional media like hoardings and television promos to digital media like exclusive websites to new age television phenomenon like reality shows and now to the latest IN thing, interactivity through social networking sites. With zero media spend and a sure shot way to capture the minds of Indian youth, of course interactive promo on social communities like these has to be the next BIG thing for marketers.
Well, we both were just dead-tired of our hectic work life for past so many days…n it was over four months that we were planning to go on a long drive. But of course work pressure and our series of official tours were not allowing us to do so. Finally last Friday we suddenly thought to go somewhere even if it meant no good hotel bookings anywhere (thanks to Bangalore and Bangaloreans’ weekend trips that getting good hotel rooms during unplanned weekend trips is a rarity). After debating on few places we finally zeroed on Pondicherry… but yeah pondicherry meant one more day apart from weekend… hmmm. Shall we try our luck with our bosses for one extra day off? Afterall we have been working on so many weekends since long. We tried & here we go, we managed to get that 1 extra day off on Monday and so we were all set for Pondicherry next morning.
Recent Comments