Browsing tag

Celebrity Blogging

Chance pe Dance marketing: Bhajji blog at BigAdda

April 20, 2009

Looks like BigAdda has got this special fascination for the letter “B”, that’s why all their blog promotion strategies revolve around the famous Bs. Earlier they created so much of hype by launching the blog  http://bigb.bigadda.com & now it is http://bhajji.bigadda.com/. In fact blog of Mr. Bachchan became such a craze that it broke all records of comments received on single posts in India. Not only it gathered enough media attention, it also led to some phenomenal increase in traffic & hits of the website. Well, nothing to ponder over or doubt on those jump in traffic, I mean what else do you need than to have Mr. Bachchan blogging on your portal himself. Trust Mr. Bachchan’s fan to leave everything else & spend their whole time on his blog! We know it was definitely one of the marketing gimmicks of BigAdda but nonetheless a successful gimmick, in fact so successful that celebrity blogging became a fad in Bollywood with so many other celebrities joining the blogosphere suddenly.

And they have done it yet again, that too at the perfect time. This time they launched a blog of cricketer Harbhajan Singh Bhajji on their portal. The blog’s page title as well some PR coverage read as “Bhajji blogs at BigAdda”. Well, impressive & definitely an attention grabber. With IPL fever running across the nation, cricket & cricketers are definitely THE buzzwords of the moment. Launching a blog of none other than Bhajji at this moment is no doubt a great promotion strategy & this is what I really call a chance pe dance marketing strategy. With bhajji blogging about all details of IPL, I’m sure BigAdda is going to see a surge in its traffic. Let’s wait to see the number of comments on his posts, I am quite curious to see if the interactivity level & statistics of this cricket icon’s blog will surpass the figures of bollywood shehenshah  or not 🙂.

Aside: My inquisitive mind wondering if Bhajji is really having time amidst all the matches to come & blog minute details about IPL 😛 😀 :O

BigB’s blog statistics – Bigadda or BigBadda?

September 17, 2008

I had written earlier about BigB blogging on www.bigadda.com and initially I had read some of his posts as well but then in due course of time I stopped visiting his blog. But today I dropped into his blog again mainly because of some noise in media about his recent posts and oh the look and feel has changed completely from what it used to be during its initial days but nevertheless this new look is quite impressive! And the first quote by Harivansh Rai Bachchan is as always soooo good! But what caught my attention was the fact the current post is of day 151 and almost everyday there is atleast one post posted on that blog. Wow, this is really regular and good! As I said in my earlier post if it is BigB genuinely writing these posts then it is praiseworthy. Even if he is narrating and some content writer from BigAdda is writing it on his behalf then too I think its commendable, though because of so much of personal touch I am forced to think that its BigB who is writing all these posts. What caught my next attention was the post of day 140 which mentions the traffic of his blog since April’08, here is a snapshot of some of the important figures available on his blog:

  • Unique visitors since April08 – 1,05,0,520
  • Unique visitor for Sept 08 – 37,509
  • Average number of visits per day – 16,000 +
  • Total number of visits since April08 – 2,37,0,000
  • Total page views since April – 1,14,00,000
  • Average page views per day – 100,000

For once I think Bigadda has not hyped up this figure much. Considering the number of comments which any post is receiving on this blog (on an average each post receives somewhere between 700-1000 comments), I am sure 16000+ daily visitors is sort of a real figure. And 11.4 million pageviews is a very striking figure considering its hardly a six month old blog. Not many websites also achieve this kind of figures in such a short span. Good for Bigadda, atleast they have one differentiator now which can bring more traffic to their website. Otherwise there was hardly anything on their website (apart from those “lets catch up” ads on which they wasted few crores to get some one time visitors, LOL 🙂) which can make anyone visit their site again. With a 16,000+ daily visitor count, I am sure BigB’s blog is contributing to a major % of their daily traffic. Infact recently bigadda has changed their UI, considering the % contribution and the fact that this is Bigadda’s only strong point, I am wondering if apart from UI, Bigadda should have gone for a re-branding exercise as well and change it to BigBadda 🙂

Overall very remarkable statistics considering its just a blog, but afterall its BigB’s blog!