Be helpful, be informative, be transparent – and if you can’t be any of these, then be silent.
That’s what is expected from most of us during this time of crisis, be it brands or individuals.
This post has to be straight without any frill. The last thing that we want to see right now is non-contextual advertisements, automated messages and communication for the sake of communication! Sounds basic, isn’t it? But many aren’t following it still.
My one simple expectation from myself and everyone around me right now –
Be Human, communicate like a human.
Additionally, if possible, let’s try to –