…You come out with campaigns like Amazon!
Yesterday I received some 60+ messages on Independence Day promotion! And I am not even counting the emailers and notifications. These were just SMSes that I received despite my number being registered under DND! Yet the only campaign that I remember or that enticed me to browse more was of Amazon India.
A global brand implementing such a fantastic local campaign, isn’t it amazing? No “Patriotic Discount” or “Up to 71% Off”, no “Freedom From Shipping” or “Freedom Of Shopping”, yet a campaign that grabbed many eyeballs and love from all.
So what worked for this campaign? The answer is very simple and something that we all know of but do not necessarily implement:
The campaign was quite contextual, delivering the right message to the right audience at the right time and had a very local touch to it.