Why This Mobile App Only?

Exactly how any apps do you think a consumer can have on her mobile? And how many apps do you think a consumer really needs on a regular basis? Yes, I do understand that amount of data a brand can access if the user has installed its app is phenomenal and that a brand gets to provide more focused experience to users through apps. But are these reasons enough for you to force install your app to consumers? Are those installs sustainable?

My views as a consumer on this latest app-only fetish at – Medium