Browsing tag

MySpace

Myspace’s new marketing / engagement strategy: Black Curtain

January 21, 2009

Now this is one such marketing cum engagement initiative which I’m sure can’t be missed. Myspace has launched this initiative known as “Black Curtain India” where its Indian users get to watch new releases for free and that too before the public release of the film! The initiative starts with an exclusive screening of four golden globes winner and one of the most awaited movies of recent times – “Slumdog Millionaire” on January 23 at Fame Theatre in Mumbai. Movie screening FREE & that too of SLUMDOG MILLIONAIRE? Yet another interesting example of marketing with entertainment content. I am sure this will grab lots of eyeballs for myspace.

myspace_blackcurtain

All you need to do is following (as mentioned in their website, click here to visit the page):

  • Add Black Curtain India profile to your friends
  • Include Black Curtains India screening profile in your top friends
  • Print out your profile with Black Curtains India in your top friend
  • Show up at the theater with the print out

After Slumdog, Black Curtain has plans to do more free screenings like Ice Age 3, Valkyrie etc. Now this seriously sounds very tempting to me as a consumer! Even though I am not regular on Myspace but still this made me stick to their website and surf some more content on their pages today. Myspace India had already started focusing on Indian entertainment content by associating with programs like Nach Baliye but getting associated with movies and arranging free premieres like these will give them an edge now. At least they will get to see some more traffic and bit more engaged visitors. But hope they do it on a continual basis and not as one of those engagement strategies, else like many other promotional campaigns of other social networking sites, this will also act as an initiative which will lead to one time positive spike in their pageviews graph.

MySpace advances with Indian Entertainment Content

October 18, 2008

Joining the league of hosting official online communities for Indian movies / reality shows is now MySpace India. Social networking site MySpace will be hosting the official community of Star Plus dance reality Show, Nach Baliye – 4. MySpace is aggressively promoting this program so much so that most of the home page estate of Myspace has been allocated to Nach Baliye promos and content. The “Nach Baliye online community” is offering official content like photos, vidoes, inside stories, behind the scene scoop, wallpapers etc. Apart from these, viewers can vote for jodis (couples) as well as read the official blog giving all updates about the show. It’s also expected to have an online game based on Nach Baliye jodis but as of now I don’t see this feature up on the page.

 

 

Well, this trend of having an official community has picked up pretty fast in India. Now every other Bollywood release is having an official community on popular networking sites like Orkut or Facebook, to add to that there are these budding websites who have grabbed some interesting opportunities of being the official online community partner for entertainment properties. We saw some successful examples like Rock On community on Bigadda or Bigg Boss – season 2 community on In.com and not so successful examples like recent release Karzzzz community again on Bigadda. Social media is definitely a great medium to reach the larger mass in a very cost effective way and has been beneficial for some of the movies / entertainment programs. But if the site hosting such communities is a new one or one with lesser traffic then it’s more beneficial for that site as most of these programs are heavily promoted on television as well as online medium with repeated mention of the site thereby leading to more eyeballs and increased traffic. If news of increased traffic and pageviews of Bigadda has to be believed then this strategy of hosting official community has definitely worked for Bigadda, now let’s see if it works for other players like In or MySpace as well who are entering / have entered the same arena.