While doing some random surfing on Facebook, stumbled upon this app for horoscope and compatibility check, in fact it came as a friend’s update. On visiting I realized it to be an app from the makers of the movie “What’s your Raashee”. Indeed another interesting example of movie marketing from Bollywood. After websites, communities, forums, twitter and other social media marketing, it was good to see an app based on the theme of the movie i.e., zodiac signs. The application requires the user to answer questions about their personal preferences and then based on the common characteristics with other signs, they will be shown a list of users whom they are compatible with while offering them an opportunity to add those people as friends on Facebook.
Considering my interest in movie marketing, I did install that app immediately but well I must say that I was bit disappointed with the overall impact. Horoscope, compatibility tests or fortune cookies are definitely some of the most commonly used apps on facebook, every third update on my friend’s feed is actually related to horoscope or zodiac signs. So potentially this app could have created a great viral effect if there were enough interactivity and feed triggers available in it. The feed functionality is available only while installing the app, for rest of the actions actually there is no way to publish your updates. The way it tests the compatibility between you and your partner is quite confusing. Now if the app is allowing you to check the compatibility and if your partner is available on facebook, the fun would have been if there was a way to inform the partner about the compatibility result, same is missing from this app. Also it would have established a better connect with the movie if somewhere the zodiac result of any person could have been associated with the relevant character of the movie:
- For e.g., in my case the result reads something like this: “Kark, About Your Raashee – Consider starting a small business on the side…”; instead of showing it like any other zodiac trait announcement if it would have read something like this: “Karka, About Your Raashee – So, you’re like Hansa (Cancerain character in the movie) who is also a Kark and…” then I think along with fun this app would have led to subtle promotion of the movie as well.
Overall a great idea and I loved the initiative but execution could have been thought about more. Let’s see how the movie fairs at BO tomorrow, I for sure gonna watch it soon as I love Ashutosh Gowarikar’s movies.
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