In this season of advertising and mass media budget cuts, it definitely rings a bell if you suddenly listen about any campaign having a budget as high as 150 crores! Yeah, such budgets are still there and that too in India for advertising campaigns of just 2-3 months duration. Read More At Marketing Chit-Chat
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Don’t build your content house on rented land
Build where you own the land, distribute where the audience is....
Coping up with changed consumer behavior post-pandemic
Two consecutive calls with two close friends, who run small businesses...
Pandemic Pause – Life delayed during the pandemic
Distracted. Lost. Anxious. Blank. Worried. Dazed. Oh, this feeling of nothingness....
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