Storytelling lessons from a two and a half minute film

I’m sure by now, we all have seen this new Christmas ad by Coca-Cola. It’s beautiful, meaningful, and most importantly

It stays with you!

It’s like watching a complete film in two and a half minutes. 

It has drama. The kind of drama that has anticipation mingled with uncertainty. 

The central character goes through conflict, challenges, climax, and finally a happy ending. An ending that leaves you teary-eyed and pulls at your heartstring.

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