Storytelling lessons from a two and a half minute film

I’m sure by now, we all have seen this new Christmas ad by Coca-Cola. It’s beautiful, meaningful, and most importantly

It stays with you!

It’s like watching a complete film in two and a half minutes. 

It has drama. The kind of drama that has anticipation mingled with uncertainty. 

The central character goes through conflict, challenges, climax, and finally a happy ending. An ending that leaves you teary-eyed and pulls at your heartstring.

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When Brand Storytelling Works

Spotted these Amazon Storyboxes at a mall recently and they instantly made me curious to browse more. Beautiful stories presented in a beautiful way, loved this new initiative by Amazon India. Good storytelling works always, isn’t it? 

And not just storytelling, the Amazon Storybox is yet another brilliant example of the importance of packaging in marketing. Packaging changes perception, packaging reinforces the brand value and packaging sells. 

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