Browsing tag

Communication

Great storytelling works, always!

February 28, 2018

The moment I had seen this post on Linkedin, I was sure it would be a hit. When I had spotted it first few days back, views and likes were not even in hundreds and today with thousands of likes, views, and shares, there is no doubt once again that great storytelling works, almost always, in marketing and everywhere else!

In this attention economy age, imagine a candidate pitching her/his profile by speaking for more than 2 minutes or by writing a post of more than 400 words? Do you think you would be able to focus on it without any distraction?

Now imagine the same pitch presented to you visually as a story like this? Chances are, you will be hooked and end up watching it just like me.

This particular video is a great example of brilliant marketing in many ways but for me, most importantly it’s a great example of stunning visual storytelling.

From,

Context to Characters

Entertainment to Engagement

Emotion to Narration

Action to Conclusion

 

It has all the elements to make it a COMPELLING story.

And it has a very definitive call for action, making it a story that compels you to act.

What more can I as a marketer expect from a powerful story?

I am sure this candidate would land/have landed up a great role in marketing by now. As for me, this video not only engaged me but it has its lasting effect on me to an extent that I am going to use it as a wonderful reference for the power of storytelling in marketing.

I have always believed in the persuasive power of visual storytelling, in case you would like to check out one of my recent posts on visual storytelling, you may find one here.

Image from Pinterest

The persuasive power of visual storytelling

June 28, 2017

Visual storytelling works — from brands to babies. It has always worked for almost any kind of audience since ages but in this age of digital excess, it’s working like never before. Having spent good number of years in photography and digital industry, I can safely say that from communicating to comprehending, visuals have now become the prime language for many.

My personal litmus test for the power of visual storytelling? My 5 year old :-). 3 scenarios that are regular in my household-

I narrate a story to him;

I narrate a story to him and show him the pictures;

I narrate a story to him, show him the pictures and then let him play with his book asking to observe the pictures for few seconds;

Without fail, connect as well as recall of the stories are highest in the third scenario.

Ah that’s why I say, no one can teach you management or consumer behavior lessons better than children, I think most of the parents out here will agree to this 🙂.

Still need some attestations on the power of visuals?Read More

Kingfisher Holidays – IPL promotion

May 25, 2009

It was the last commercial break during IPL last night & guess the 1st ad being aired in that break??? Well, it was for a holiday site asking to book tickets for South Africa to catch live IPL match! :O – yea that was my first reaction esp. because it was from brand none other than Kingfisher who was promoting kingfisherholidays.com with call for action to book tickets NOW to catch live IPL (don’t remember the exact text, else would have loved to post the same here J)!!! LOL, book tickets at the time when the finals of IPL was hardly 5 minutes away :D, wondering were they offering some “reach SA on a blink” kinda service or what! Curious enough I landed on their website today only to find their IPL banner running on the home page till now. Looks like the group is too busy grieving over the loss of RCB to change the communication till now. If it was at one place it could have been understood as mistake or oversight but if their home page is having the promo banner (scrn shot taken on 25th May’09 at 7:15 pm) saying this, they what can I say? Wake up guys, wake up!

Kingfisherholidays

Kingfisher Holidays had partnered with DLF IPL 2009 & were offering some exclusive tour packages for South Africa to all cricket fans. While the idea was good & I’m sure they would have gained good traction out of it but then while managing their communication I think they should have taken care of implementation bit more closely. If at all they wanted to utilize the last slot too to promote their holiday portal, maybe they could have done it in a better way like a general brand message thanking all who used the portal to travel to SA or a different call for action instead of this. Hmmm…execution guys, execution!