Kingfisher Holidays – IPL promotion

It was the last commercial break during IPL last night & guess the 1st ad being aired in that break??? Well, it was for a holiday site asking to book tickets for South Africa to catch live IPL match! :O – yea that was my first reaction esp. because it was from brand none other than Kingfisher who was promoting with call for action to book tickets NOW to catch live IPL (don’t remember the exact text, else would have loved to post the same here J)!!! LOL, book tickets at the time when the finals of IPL was hardly 5 minutes away :D, wondering were they offering some “reach SA on a blink” kinda service or what! Curious enough I landed on their website today only to find their IPL banner running on the home page till now. Looks like the group is too busy grieving over the loss of RCB to change the communication till now. If it was at one place it could have been understood as mistake or oversight but if their home page is having the promo banner (scrn shot taken on 25th May’09 at 7:15 pm) saying this, they what can I say? Wake up guys, wake up!


Kingfisher Holidays had partnered with DLF IPL 2009 & were offering some exclusive tour packages for South Africa to all cricket fans. While the idea was good & I’m sure they would have gained good traction out of it but then while managing their communication I think they should have taken care of implementation bit more closely. If at all they wanted to utilize the last slot too to promote their holiday portal, maybe they could have done it in a better way like a general brand message thanking all who used the portal to travel to SA or a different call for action instead of this. Hmmm…execution guys, execution!


  1. sawan

    curious enuf to check it, i opened their page today [27 may – 05.32 AM IST]and found the promo right there on the home page :)guess maliya shud subscribe to ur blog 😛

  2. sneha

    KF holidays are hardly ever within the common man’s (woman’s) reach 🙁

  3. Nita

    I feel that a lot of Indian companies are not web savvy. Many of their company websites are pathetic, not updated and the managers themselves don’t reply to emails!

  4. Kanupriya

    @ Sawan: not a bad idea 😀

    @ Sneha: Really???

    @ Nita: Hey thanx a lot for visiting my blog, I agree. Lots of Indian companies still need to understand the power of digital medium.

  5. alwaysindian

    hahaha! good! keep it up!


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