Browsing tag

IPL 2009

Kingfisher Holidays – IPL promotion

May 25, 2009

It was the last commercial break during IPL last night & guess the 1st ad being aired in that break??? Well, it was for a holiday site asking to book tickets for South Africa to catch live IPL match! :O – yea that was my first reaction esp. because it was from brand none other than Kingfisher who was promoting kingfisherholidays.com with call for action to book tickets NOW to catch live IPL (don’t remember the exact text, else would have loved to post the same here J)!!! LOL, book tickets at the time when the finals of IPL was hardly 5 minutes away :D, wondering were they offering some “reach SA on a blink” kinda service or what! Curious enough I landed on their website today only to find their IPL banner running on the home page till now. Looks like the group is too busy grieving over the loss of RCB to change the communication till now. If it was at one place it could have been understood as mistake or oversight but if their home page is having the promo banner (scrn shot taken on 25th May’09 at 7:15 pm) saying this, they what can I say? Wake up guys, wake up!

Kingfisherholidays

Kingfisher Holidays had partnered with DLF IPL 2009 & were offering some exclusive tour packages for South Africa to all cricket fans. While the idea was good & I’m sure they would have gained good traction out of it but then while managing their communication I think they should have taken care of implementation bit more closely. If at all they wanted to utilize the last slot too to promote their holiday portal, maybe they could have done it in a better way like a general brand message thanking all who used the portal to travel to SA or a different call for action instead of this. Hmmm…execution guys, execution!

Chance pe Dance marketing: Bhajji blog at BigAdda

April 20, 2009

Looks like BigAdda has got this special fascination for the letter “B”, that’s why all their blog promotion strategies revolve around the famous Bs. Earlier they created so much of hype by launching the blog  http://bigb.bigadda.com & now it is http://bhajji.bigadda.com/. In fact blog of Mr. Bachchan became such a craze that it broke all records of comments received on single posts in India. Not only it gathered enough media attention, it also led to some phenomenal increase in traffic & hits of the website. Well, nothing to ponder over or doubt on those jump in traffic, I mean what else do you need than to have Mr. Bachchan blogging on your portal himself. Trust Mr. Bachchan’s fan to leave everything else & spend their whole time on his blog! We know it was definitely one of the marketing gimmicks of BigAdda but nonetheless a successful gimmick, in fact so successful that celebrity blogging became a fad in Bollywood with so many other celebrities joining the blogosphere suddenly.

And they have done it yet again, that too at the perfect time. This time they launched a blog of cricketer Harbhajan Singh Bhajji on their portal. The blog’s page title as well some PR coverage read as “Bhajji blogs at BigAdda”. Well, impressive & definitely an attention grabber. With IPL fever running across the nation, cricket & cricketers are definitely THE buzzwords of the moment. Launching a blog of none other than Bhajji at this moment is no doubt a great promotion strategy & this is what I really call a chance pe dance marketing strategy. With bhajji blogging about all details of IPL, I’m sure BigAdda is going to see a surge in its traffic. Let’s wait to see the number of comments on his posts, I am quite curious to see if the interactivity level & statistics of this cricket icon’s blog will surpass the figures of bollywood shehenshah  or not 🙂.

Aside: My inquisitive mind wondering if Bhajji is really having time amidst all the matches to come & blog minute details about IPL 😛 😀 :O