Kanupriya Sindhu

– Dreamer, Doer, Mother, Marketeer

  • Home
  • About
  • Books
  • Speaking Sessions
  • Arty Love
  • Contact
Browsing tag

Brand

Its makeover time for Videocon

June 30, 2009

Saw an interesting cute green colored animation ad yesterday on one of the news channels, they were showing some birds & the reason for my increased curiosity along with resistance to switch channel during that break was the fact that those birds were somewhat resembling twitter bird :-). But that ad actually had nothing to do with twitter & to my surprise it ended to be of none other than the traditional consumer durable giant (or shall I say erstwhile giant) Videocon. The clipping ended with a message – change is happiness. Seeing such a major brand makeover from sturdy steel colored V to a fluid green colored V was indeed a happy change.   

Videocon New Logo

“The Videocon logo is the heart of the new brand identity. The Fluid lava reflects the brand idea, ‘Experience change’. The color palette has been chosen to reflect the philosophy of Videocon Group i.e. the color green is symbolic to the company’s ecology drive” says the official coverage of Videocon. You can read more about it here.

Some of the major changes which I’ve observed in their current campaign strategy – this time apart from conventional media, I can already see their presence on digital medium too; their website along with the re-launch in other medium has gone for a change as well and is completely in sync with their new brand positioning plus they are promoting e-selling through their web channel. Well, as per me I loved this change & I think just like Sony even Videocon was in much need of a facelift. Somehow Videocon has lost that connect with today’s consumers, not only in terms of messaging & communication rather in terms of their product deliverables too. It’s good to see news of launch like mobile services & DTH services from Videocon. They are also augmenting their current offerings to suit the taste of today’s Indian consumers. Considering the sea change in Indian market dynamics over the last decade I think it’s prudent of these established brands like Godrej or Videocon to change their pace as per current times.

  • Tags:
  • Advertising,
  • Brand,
  • Indian Brand,
  • Marketing,
  • Old brands changing with times,
  • videcon image makeover,
  • Videocon,
  • Videocon brand makeover,
  • Videocon new logo

Blogging Journey Since Last 17 Years

About Me

Dreamer, Doer, Mother, Marketer - that’s how Kanupriya likes to describe herself and the order of these roles keeps on changing for her every hour of the day :-). Entrepreneurial in nature with strong product leadership skills, she has established brands and built products that have been industry differentiators in the Indian market. Digital media is her great passion and she is an active contributor to some of the country’s leading technology and marketing publications. Kanupriya currently lives in Bangalore with her husband and son. When not working, she loves to spend her time with books, oven or paint-brush.

Subscribe & Follow

Instagram

Instagram has returned invalid data.

Let's Instpire :)

Looking For Something?

Recent Posts

The Netflix Effect In Marketing

During my evening walk yesterday, I couldn’t help but stop and...

Don’t build your content house on rented land

Build where you own the land, distribute where the audience is....

The psychology behind countdowns

100 days to… 2022 Yes, as of today, we are just...

Coping up with changed consumer behavior post-pandemic
Consumer Behavior Post Pandemic - Kanupriya Sindhu

Two consecutive calls with two close friends, who run small businesses...

Pandemic Pause – Life delayed during the pandemic
Pandemic Pause - Life On Hold During COVID

Distracted. Lost. Anxious. Blank. Worried. Dazed. Oh, this feeling of nothingness....

Thing I have been blogging about

Recent Comments

  • Chetana Bhattacharya on Change is never easy but possible
  • Yasmin Homavazir on 2017 – the year that once again reminded me…
  • Books that leave you thinking – Kanupriya Sindhu on Fear
  • Anonymous on Just Keep Moving Ahead
  • Tanu on Just Keep Moving Ahead

RSS Kanupriya Sindhu

  • The Netflix Effect In Marketing
  • Don’t build your content house on rented land