Kanupriya Sindhu

Is there really any helpline available for women in India?

July 28, 2009

Last week I got a call from a close family member who lives in a relatively middle sized town up north, getting a call from her at that odd hour was definitely bit surprising. But after picking up the phone, came to know the urgency. Her neighbor was in deep trouble and desperately seeking some official help, it was yet another case of domestic violence which she has been going through for years now but that night things had crossed their limits. She tried to contact local police station but apparently the husband being rich & influential had managed things in his favor. My relative asked me if I know of any such helpline or can I find one from internet and send her the numbers else that lady might not be even alive till next morning. Both me & N started to google such numbers frantically and within few minutes we were able to get many links and pages on women related helpline as well as NGOs against domestic violence like this, this, this & this. Quickly we called back & passed on all the numbers to the concerned person, only to get a call back in 15 minutes saying none of the numbers were being picked up including the Govt. 1091 one! We wondered as some of the numbers had “24×7 helpline” prefixed to them but still no response! That lady was crying on other side of the phone & we were left with no other option than to say some sympathetic words to her. But still there was this faint hope that maybe next morning she might be able to get through at least few of them.

Next day I spoke to this relative asking if her neighbor got any help, she responded back in a sad “no”; in fact the lady was beaten badly by her husband that night and went through hell lot of physical torture. Now some relatives had come to sort out the matter and asked neighbors to not interfere in husband-wife relationship with the same clichéd logic – doosre ke ghar mein aaplog mat boliye, pati-patni ka maamla hai, aapas mein suljha lenge. Phew, when relatives interfere we know how much the decision would be in favor of that lady :(.

But the fact that none of the numbers were reachable / contactable left me totally amazed. Out of curiosity I myself started to check out on some numbers, dialed many including 1091 to see the response & well despite repeated rings nobody picked the phone at all. Dismayed I spoke to few of my friends asking if they know of any number which a woman can call in India in case of any such urgency and nobody knew of even one responsible number at all. I also read lots of coverages on women related helpline in different states, NGOs, online initiatives like “Bell Bajao” etc but what left me surprised was the actual execution of all these initiatives and on ground presence of such bodies. Out of all these I definitely found “Bell Bajao” website & wiki page to be bit helpful but then aren’t those info actually limited to internet savvy women who can surf internet & read them online? What about those women who are not online, who are not from metro cities & are not educated enough to write mails etc to NGOs? Now this was a case of domestic violence, how about instances of stalking, theft, rapes etc.? Can help arrive at the moment of need? Is there really any authentic helpline for women? I’ve no answer…In case you know of any such number or have got help from concerned authorities in times of need, do share your experiences along with contact details of such helping authorities. If I get some details, I would definitely like to compile such list & pass it onto all the women I know.

Digitization of Indian Cinema & World Movies

July 24, 2009

A quick update: Would like to share two of my articles which got published on two different portals this week, thanks Pluggdin & BlogAdda for selecting these!

Digitization of Indian Cinema @ www.pluggd.in: http://www.pluggd.in/digitization-of-bollywood-indian-cinema-297/
Movies you don’t know you’re going to love @ www.blogadda.com: http://blog.blogadda.com/2009/07/22/5-must-see-world-movies

Would love to see your comments on these.

Indian Cinema & World Movies

July 22, 2009

A quick update: Would like to share two of my articles which got published on two different portals today, thanks Pluggdin & BlogAdda for selecting these!

Digitization of Indian Cinema @ www.pluggd.in: http://www.pluggd.in/digitization-of-bollywood-indian-cinema-297/
Movies you don’t know you’re going to love @ www.blogadda.com: http://blog.blogadda.com/2009/07/22/5-must-see-world-movies

Would love to see your comments on these.

The Great Driving Challenge: A perfect marriage between traditional & new-age marketing

July 21, 2009

Some brands definitely know how to use social media for an effective promotion campaign. While lots of Indian brands are still wary of social media or are trying to figure out how to use it beyond forums and customer complaint management, here comes a very engaging online cum offline reality campaign from Mitsubishi Motors which has set an example for social media marketing in India. They have launched a marketing initiative “The Great Driving Challenge” as a promotion strategy for launch of its sports car brand “Cedia Sports” and what makes it really unique is the way it has integrated its online initiative with the offline one.

The Great Driving Challenge is a web-centric campaign where couples are asked to apply for the challenge on www.greatdrivingchallenge.com. Out of all the applicants, top 100 will be selected for the next round based on public voting & the quality of their profile on the website. These 100 will be further narrowed down to 25, then 9 & finally 3 by a jury set by the promoters. The final 3 will go for an all expense paid drive in the Mitsubishi Cedia Sports car allotted by the company. The challenge is to drive 3000 kilometers in 10 days and tell the world about your travel experience through your blogs, twitter & other online social media forums. Well, name “Driving Challenge” sounds like some sort of driving race or sports rally, ain’t it? But this is definitely neither of it. In fact here the winners will be decided based on number of posts (videos/ blogs/ pictures) uploaded by the finalists during the drive phase & quality of their posts uploaded. The final winner will get to win a cash prize of Rs. 10 lacs! Interesting, very interesting! You can read more details of the contest rules here.

I think I liked almost everything about this campaign. But some aspects which are surely worth highlighting are:

Content / Word of mouth: In an era where content matters so much & online word of mouth can make or break a brand, I think this is definitely a unique way which Cedia has adopted to create content & positive pages online. What a better way to generate online buzz than blogs & tweets these days. To add to that the whole contest is based on the quality of content.
Effective targeting: This was a launch of a “sports” car & I think Mitsubishi did a great thing by taking a social media route as that’s where today’s young urban Indian is available. It’s really great to observe a shift towards digital medium for as important campaign as launch of a new product.
Cost effective: As per the official reports, this website was a huge success in its first few days itself. The website was launched on 22^nd June’09 and received 2.06 lacs unique visitors as on 8^th July’09. Well, definitely huge number of hits in a very cost effective way. A launch campaign to create an equivalent buzz if done through only a traditional media route would definitely have costed the company more.
Online & offline synergy: This initiative definitely proved that digital campaigns are not mere extensions of traditional ones. In fact in case of The Great Driving Challenge, the initial buzz was on online medium with actual execution being on ground – a perfect marriage between new age & traditional marketing so to say.

Overall an exemplary initiative for sure, let’s wait to hear for some statistics from Cedia to know the actual impact of this campaign.

Back with “Harry Potter And The Half Blood Prince”

July 20, 2009

Well, I’ve been off from blogging scene for last 2 weeks now. Wondering which one could have been the larger reason for the same – hectic work, my intention to be off laptop after work hours till late night, writing some long work related documents thereby lesser intent to write personal posts or a combination of all these? I think larger one is definitely me not being on laptop for long at nights these days but I think I’m enjoying it like this as of now. At least I’m able to trade off that time with gym or walk. Now that I’m back I have too many things to share but lemme stick to only one topic for this post & that has to be of course HARRY POTTER :-).

Yes, yes I watched it on Saturday itself, though missed initial few minutes of it (thanks to horrible Bangalore traffic on weekends)!!! And I am the kind of person who has to watch a movie from absolute START i.e., from that censor board certificate to Chopra or Mehra presents…so one can understand the frustration of missing the beginning of a movie like Harry Potter And The Half Blood Prince! Grrrrr…###…!!!…but few minutes into the movie & my anger simply vanished as I got completely engrossed in it. As any other HP movie, it was fun & captivating. Lord Voldermort, the Death Eaters wreck havoc in London and danger is hovering over Hogwarts too. In Hogwarts, during a potion making class, Harry comes across an old copy of book belonging to ‘Half Blood-Prince’. From there starts a perilous journey of Harry along with old Dumbledore leading to different twist & turns and finally a dark end. Of course I’m not going to give you all details of the movie in the interest of those who have not watched it till now. Anyways, Harry Potter movies are review-proof I think, whatever be the feedback or critic rating you have to read the book or watch the movie to experience it on your own. Movie was good but well it was less of fantasy & more of drama this time. Ron & Hermione were more interested in their love lives than the problems surrounding Hogwarts and their acting somehow seemed to be very plastic, others surely were damn good. Despite being a good movie, I somehow felt that there was something amiss and this definitely did not qualify as “my most favorite Harry Potter movie” for sure. A darker shade with an end which leaves you wanting for more, this movie overall is surely a must-watch for all Potter lovers and one-time watch for others. After all you need to see the movie at least once which has broken all records of midnight BO collection 🙂

Other details of the movie:

Duration of the movie: 2 hours 40 mins
Best to watch it with: Anyone, but a better treat with kids.
Cast: Daniel Radcliffe, Michael Gombon, Emma Watson, Rupert Grint, Jim Broadbint
Director: David Yates
My Rating: 4 / 5 (Very Good)

So much to watch on television now!

July 6, 2009

I’ve been spending some considerable amount of time on television these days, 1 hour daily is definitely considerable as per my standards. Reason – prime one being my motive to avoid working on laptop till late night esp. after office hours due to health reasons, secondary being the intent to get involved in other activities beyond internet / work & third the most important being the fresh & interesting content on Indian Television now. For me television has never been an engagement medium at all, it’s long that I have watched anything with continual interest on television, thanks to the soaps showing bahus working in kitchen with kanjeevaram or bridal chiffon sarees, their 10kg gold jewelry clad look or 1 feet long bindi adorned faces, somehow like many other today’s generation Indian women even I could not relate to those ever conspiring saas-bahu serials at all. Trust me, the kind of strategies & conspiracies they make in those soaps, I’m sure such women (if at all they exist in real world) can make very good diplomats or high commission planner in Indian Embassy. To add to that the frustration of at least 1 million (or is it more?) reality shows running on each channel every day where people are either singing or dancing or bitching AND crying. By the word AND before CRYING I definitely mean that crying is an inclusive & not mutually exclusive activity in any reality show. Now whether you are dancing or singing or playing a game, you HAVE to cry, else your participation is not deemed fit enough for the winning candidature. Sigh!!!

A lethal combination of such “mera pati mera devta hai” soaps & “mujhe meri maa ke liye jeetna hai” reality shows was force strong enough to put me off television for quite some time now. I did watch few new concepts here & there like Ballika Vadhu on Colors but even there, I lost my interest because of its dragging content. So, of late even if I used to sit in front of television it was either with a book or with my laptop in hand. But some 10 days back, a cute girl “Antara” managed to grab my attention finally on Zee so much so that her innocent looking face made me put that book down & watch the serial intently till the end. The end of that episode made me curious enough to wait for its next episode & lo’ now I’ve been watching “Aapki Antara” continuously for last week & a half. I must say it’s a damn nice serial which Zee is telecasting these days at 8:30 pm. Not only this, there are many new programs on each channel now which in terms of presentation and content are far cry as compared to their old counterparts. There is Agle Janam Mohe Bitiya hi Kijo on Zee, Bhaskar Bharti, Ladies Special & Entertainment ke liye kuch bhi karega on Sony and many others on channels like NDTV Imagine, Colors etc; surprisingly none of these are having the typecast indian saas, bahus or patis.

Thank god, finally Indian Television Industry has accepted the change in Indian Consumer’s taste! I had written about Sony re-branding on my marketing chit-chat blog earlier but well, in terms of content I think not only Sony rather the overall television industry has gone for a major facelift. I think soap producers have finally understood that today’s consumers prefer to watch a “Rock On” as against “Ek Vivaah Aisa Bhi” or a “Dostana” as against “Yuvraaj”. Like many other things, Indian consumer has undergone a change in their television viewing habit too and hence television producers need to keep up with times if they want to capture today’s generation. As of now I’m loving this change & I just hope they keep on innovating to sustain this change in the long run too :-).

It’s time for me to end this post & catch up on entertainment ke liye kuch bhi karega now 🙂

Its makeover time for Videocon

June 30, 2009

Saw an interesting cute green colored animation ad yesterday on one of the news channels, they were showing some birds & the reason for my increased curiosity along with resistance to switch channel during that break was the fact that those birds were somewhat resembling twitter bird :-). But that ad actually had nothing to do with twitter & to my surprise it ended to be of none other than the traditional consumer durable giant (or shall I say erstwhile giant) Videocon. The clipping ended with a message – change is happiness. Seeing such a major brand makeover from sturdy steel colored V to a fluid green colored V was indeed a happy change.

“The Videocon logo is the heart of the new brand identity. The Fluid lava reflects the brand idea, ‘Experience change’. The color palette has been chosen to reflect the philosophy of Videocon Group i.e. the color green is symbolic to the company’s ecology drive” says the official coverage of Videocon. You can read more about it here.

Some of the major changes which I’ve observed in their current campaign strategy – this time apart from conventional media, I can already see their presence on digital medium too; their website along with the re-launch in other medium has gone for a change as well and is completely in sync with their new brand positioning plus they are promoting e-selling through their web channel. Well, as per me I loved this change & I think just like Sony even Videocon was in much need of a facelift. Somehow Videocon has lost that connect with today’s consumers, not only in terms of messaging & communication rather in terms of their product deliverables too. It’s good to see news of launch like mobile services & DTH services from Videocon. They are also augmenting their current offerings to suit the taste of today’s Indian consumers. Considering the sea change in Indian market dynamics over the last decade I think it’s prudent of these established brands like Godrej or Videocon to change their pace as per current times.

Magic of Rain

June 28, 2009

Magic of Rain

Thoughts drifting with drifting clouds
As I sit here & watch the crowd;
Lightning flashes the life so far
Moments of glee & the deep scars.

A drop from eye, a drop from sky
Tears & rain don’t seem to be ally;
I hope the rain wins this affray
And it washes all my tears away.

Rain has always this magic on me
It touches that me hidden within me;
Rain reminds me those golden years
And also helps me hide my tears.
– Kanupriya

Wrote this while lazing in my balcony this weekend- sunset with rain with solitude. Though never wanted to write a sad one but somehow this is what came out. I think it was because even one moment of solitude or time with myself quickly reminds me of how life has changed over years and this rain reminded me of my childhood days when me & my brothers used to just go out in our aangan & get wet like crazy…For all other craziness, I always behaved like an elder sister and stopped them from doing any such things but for being drenched in rain I was always the first one amongst them to run out in our aangan & enjoy the rains…Some changes like absence of Kishu from our lives is really one of the most unacceptable & unbelievable changes till date…

Re-branding of Sony Television

June 24, 2009

I got the chance to catch up on television tonight after almost 3-4 weeks & when I saw the complete video “ghar aayi hai khushi” today I realized that it’s a promo video of Sony channel itself. I liked the video, have watched it earlier in bits & piece but somehow because of this line “ghar aayi hai khushi” I used to think it’s a promo campaign of yet another crappy soap from Sony. But few minutes on that channel and I think I was very pleasantly surprised.

I wasn’t aware that Sony has gone for such a major facelift in last 3-4 weeks. Yes, Sony did create a noise during IPL with its “Badal Rahe Hain Hum” campaign but it was good to see this badlaav not only in terms of just a branding campaign but overall programming too. They have launched fresh content during prime time and for a change this time they have taken themselves away from saas-bahu, typical Indian family sagas or singing-dancing reality shows. I got the chance to go through two out of their five (Rani Padmini, Palampur Express, Bhaskar Bharti, Ladies Special & Entertainment ke liye kuch bhi karega ) new programs and I liked both of them. They looked fresh & appealing.

I think this re-branding exercise was much needed from Sony. Once a number 1 channel, they had really lost the game to their competitors over a period of time. Not only they lacked the pull in their existing content, they were lacking innovation in their new content too. After all, for how long only Indian Idol or CID could have helped them sail through the competition? I as a viewer don’t remember when was the last time I would have watched any program with interest on Sony. And with some millions of singing reality shows I had lost complete interest in the last season of Indian Idol as well. Now let’s see if this re-launch of Sony really helps them in upping their ratings once again. The last total GRP rating which I had read was definitely not having Sony in top 3. These slots were occupied by Star, Colors & Zee as per TRP ratings for the week ending 13^th June’09. But then it was hardly 2-3 weeks since they had launched their new programs. So, would be good to observe the future ratings & fate of this re-branding campaign of Sony.

Is there really any helpline available for women in India?

Digitization of Indian Cinema & World Movies

Indian Cinema & World Movies

Back with “Harry Potter And The Half Blood Prince”

So much to watch on television now!

Its makeover time for Videocon

Magic of Rain

Re-branding of Sony Television

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