No, I am not going to write yet another post on a topic for which more than 10,000 books & 8,000,000,000+ google search results exist. Even though millions of resources exist but there are only a few that catch your attention and this post is about that :).
I recently shared a personal anecdote on how brand influences action. What I bought was just another drugstore brand but why I bought it, had some correlation between brand and buyer behavior. The why of my buying behavior resonated with fellow professionals in some of the marketing and startup groups that I am a part of. While I received much positive feedback about the post but it also ignited a discussion on what is branding? Not surprisingly, everyone had an opinion, but not a consistent one. These groups have a mix of professionals from marketing, product, design, and entrepreneurship background and all these roles require an understanding of branding, albeit of a different scale. So, it was interesting to listen to different perspectives, especially from designers and marketers.