Kanupriya Sindhu

The Netflix Effect In Marketing

October 22, 2021

During my evening walk yesterday, I couldn’t help but stop and stare at these. I was curious to check if these were chestnuts.

I walk in my neighborhood every day. In fact multiple times a day. But never before have I bothered to pause and observe these nuts.

So, what made it change?

Netflix.

I recently watched “The Chestnut Man‘ and was deeply engrossed in this series.

Now, you see the connection? Yes, it’s the implicit cognition after watching the series that made me stop and observe the chestnuts.

It’s autumn right now and the roads are full of leaves and nuts. I love fall colors and I often capture the different shades of leaves during autumn in my camera. But this must be the first picture of these nuts in my gallery :).

My behavior was impulsive. I spotted, stopped, and clicked.

Don’t build your content house on rented land

September 24, 2021

Build where you own the land, distribute where the audience is.

Before distributing, ensure it’s worth visiting.

This pretty much sums up the whole post.

If you are already doing it, kudos to you. And you don’t need to read this post :). But if you’re confused about the balance between owned and rented, you may proceed further.

I understand that the rented land is lucrative. It’s crowded, abuzz with activities and attention.

Pretty much every marketer’s dream and KRA – to be present where the attention is.

The psychology behind countdowns

September 22, 2021

100 days to…

2022

Yes, as of today, we are just 100 days away from a brand new year. Does it matter? It may, or may not, depending upon the context.

While for many things, life continues to go on as we transition from one year to another. But in case you are someone like me, who sets yearly goals and personal milestones, perhaps it’s the best time to revisit them.

Why?

Consumer Behavior Post Pandemic - Kanupriya Sindhu

Coping up with changed consumer behavior post-pandemic

June 16, 2021

Two consecutive calls with two close friends, who run small businesses of their own. They have very different product categories but are currently facing similar business challenges.

How to revive their business post-pandemic.

It’s been more than a year since the pandemic forced many businesses to scale back operations. It hasn’t been easy for small businesses to sail through this phase. Business owners are struggling to recover. In fact, about 53% of small business owners don’t expect to return to pre-Covid operations for at least the next six months.

Their struggle is for real. And they need to change. To adapt and pivot to the new market dynamics. But since they have invested so much in their existing system, somewhere they are hoping for the old business environment to be back.

Pandemic Pause - Life On Hold During COVID

Pandemic Pause – Life delayed during the pandemic

June 4, 2021

Distracted.

Lost.

Anxious.

Blank.

Worried.

Dazed.

Oh, this feeling of nothingness.

And the state of being numb.

Dealing with Attention Economy in 2021

April 22, 2021

Attention.

Pay Attention.

Pay For Attention.

Attention Economy.

Attention Is Scarce.

Value Attention.

Some of the lines I speak and hear quite often at work and home. The challenge is the same across both spectrums of my life – attracting the attention of my target audience.

At home, the target audience being the spouse and the child. And goal being making them listen to me at one go. This isn’t easy, at least in my household! Especially with the spouse. So, when I see my spouse reacting to the child not paying attention. I try to remind him of a simple rule. If you want the child to listen to you when you talk, you have to do the same. Pause from browsing your screen. Look into his eyes and talk. The child will reciprocate. Kids imitate us, sometimes intentionally, most of the time unintentionally.

Attention pays back. This is tried and tested. It has worked for me both as a mother and a marketer.

Marketing Case Studies - Kanupriya Sindhu

Big lessons from small businesses

March 19, 2021

Observing small businesses and their growth strategies always fascinate me. Many a time, these businesses impart far more practical knowledge than what we get to learn in structured classrooms.

Last week, many counties in Central Europe reinstated strict lockdown. Budapest, where I reside currently, is back to the lockdown state of March 2020. Schools, colleges, malls, and restaurants, have been completely shut. Going back into the lockdown makes me wonder if the world will ever recover from this pandemic and will we ever go back to our earlier lifestyle again?

The announcement about the lockdown from the Government sent panic waves across the city. While consumers got busy hoarding on to stuff, small business owners developed fresh worry lines on their foreheads wondering about their existing stock and revenue. Especially the ones with perishables. But as is generally the case, it’s the time of crisis when true leaders emerge.

Keeping A Gratitude Journal: Tips and Resources

March 7, 2021

While writing my last post, I didn’t realize it will open up such interesting conversation threads with my readers. That post connected with many. Some went down memory lane remembering their own old diary. Whereas, some shared how their outlook towards life has changed ever since they started practicing meditation, gratitude-journaling, or journaling in general. Some asked me thought-provoking questions in different forums where the link was shared.

Going through those queries, I felt my last post had an incomplete ending. The readers expected more. Some takeaways, or practical insights that they can implement in their lives. Especially the ones, who are new to the world of journaling.

Honestly speaking, it was an impromptu post. Something that I felt like sharing as an aftereffect of revisiting my old journal. And I am glad I did. I wasn’t prepared for such heartwarming direct messages and engaging WhatsApp conversations. I always thought my audience profile is mainly folks from product and marketing backgrounds. As that’s the kind of content I mostly share here. But I was in for a pleasant surprise. Personal stories have a charm of their own. Especially when they connect, entertain, or inspire you to act.

Gratitude Is Scientific

January 26, 2021

Earlier this month I got a chance to spend a few days at my childhood home. I visited that place after long and got to spend some time there after many, many years. While browsing through my childhood memorabilia and hostel trunk box, I ended up finding my old diary there. I definitely need to thank my mother for this. She has carefully preserved some precious moments of our childhood despite changing cities and countries multiple times.

I have spent a considerable amount of my childhood days in hostels. In that era of no internet and no mobile phones, our prime mode of communication with families and friends used to be letters. Handwritten letters :). And the most favorite bedtime activities were reading and writing. Writing in a physical diary :). If you are someone of my age group, I can already see a smile on your face reading these lines. Did it remind you of your diary or letters :)? Aren’t these memories precious? To me, it was like finding a treasure trove. Finding my old self, reuniting with the little dreamy girl that I was.

Hope is a magical thing

December 30, 2020

2020 – the year of extraordinary challenges, and unexpected chaos.

The year of unprecedented crisis and unimaginable loss.

The year that made the whole world standstill.

The year that made us reflect, reset, and refill.

This year has been exceptionally tough for many in ways more than we can ever imagine. The general mood across the globe has been gloomy and stressful.

Dreamer, Doer, Mother, Marketer - that’s how Kanupriya likes to describe herself and the order of these roles keeps on changing for her every hour of the day :-). Entrepreneurial in nature with strong product leadership skills, she has established brands and built products that have been industry differentiators in the Indian market. Digital media is her great passion and she is an active contributor to some of the country’s leading technology and marketing publications. Kanupriya currently lives in Bangalore with her husband and son. When not working, she loves to spend her time with books, oven or paint-brush.

The Netflix Effect In Marketing

Don’t build your content house on rented land

The psychology behind countdowns

Coping up with changed consumer behavior post-pandemic

Pandemic Pause – Life delayed during the pandemic

Dealing with Attention Economy in 2021

Big lessons from small businesses

Keeping A Gratitude Journal: Tips and Resources

Gratitude Is Scientific

Hope is a magical thing

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The Netflix Effect In Marketing

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