7 ways brands can use Instagram Stories

Instagram – 800 million monthly, 500 million daily active users and 300 million daily active users for stories! With more than half of their daily users posting stories, there is no doubt that stories are the craze these days. And where there are users, there have to be brands – trying to target, engage and connect with their users through stories.

I have been using stories for some time now and there is something about it that makes it fun. To add to that, it’s placed very prominently and hence every time you go to Instagram, you can’t miss those tiny circles on top. Many brands are experimenting with stories for different marketing objectives, while some have been able to do wonders, some still are trying to figure out the power of this tool.

Here’re some of the ways in which brands can use Instagram stories , I have personally implemented these in my marketing initiatives and I think these are worth giving a try:

  • Announcements: Stories work good for announcing new updates, be it a new blog post on your site or a to-be-launched collection. The placement of the stories icon ensures visibility and higher reach. There are many brands and users who are already using stories very effectively.
Image Credit: https://www.instagram.com/zara/
  • Contests: If you’re hosting contests, Instagram stories are absolute fun – right from announcements prior to the contests going live to the countdown before announcing the winners, stories can add a lot of value in getting your audience hooked on to your contests plan.
Image Credit: https://www.instagram.com/chumbak/
  • Enhanced Storytelling: While whole Instagram is anyways all about gorgeous photos and beautiful visual storytelling, but if you have some aesthetically shot products with details to be shown, stories will be helpful. The large size picture format adds to the charm of your visual storytelling and makes it more appealing to users.
Image Credit: https://www.instagram.com/natgeo/
  • Events: Stories by virtue of being “photo stories” are great for events or documentaries, be it for communicating the sequence or some of the behind-the-scenes fun. The slideshow format of stories helps in presenting different aspects of any event as a series.
Image Credit: https://www.instagram.com/weddingsutra/
  • Feedback: Instagram stories polls are great to gather some quick opinions and feedback from your users. While audience-reach wise, it can never match up to Facebook but these polls are easy to use, fun and visually noticeable.
Image Credit: https://www.instagram.com/snowberrydesignco/
  • Topical Communication: If you’re a brand that communicates about kinds of stuff like daily outfit suggestion through #ootd or some contests & offers that are valid only for 24 hours, stories might be the platform worth giving a try. Considering stories last only for 24 hours, there is this urgency to view it and it’s good for topical communication or promotion
Image Credit: https://www.instagram.com/harpercollinsin/
  • Shoutouts: It’s a great tool to tag your partners or give shoutouts to your fans. Tagging in stories ensures additional reach apart from your feed by sending your stories to the tagged account via DM.
Image Credit: https://www.instagram.com/amul_India/

So, what are the other methods in which you’re using Instagram stories? Would love to know how it’s been working for you so far? Do let me know in the comment section below.

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Photos Credit: Links to the awesome Instagram accounts of the brands whose work I like mentioned below each photo.

4 quick tips for Influencer-gramming

Image Credit — Pixabay

On an average, 1 out of 3 or 4 posts on my Instagram timeline is an influencer plug these days. I did a quick check on if I am following influencers more? No, these are pretty much my own contacts who are doing brand plugs now. Looks like brands have become quite active with influencer marketing especially on Instagram and there are many brands that are opting for influencers as against ads on Instagram.

Influencer marketing works well for many reasons but if I have to quote one reason, it has to be the following blink from the book — Influence: The Psychology of Persuasion by Robert B. Cialdini:

Observing people similar to us can greatly influence our choice. We comply with people we like and it is easy for some people to make us like them.

So damn true, it’s just so easy for some people to make us like them and once we like someone, we get influenced by their behavior and choices. While many bloggers and social media personalities are open to do brand collaborations but how many are actually capable of influencing your users with authenticity? And no, it’s not a number game only. Influencer marketing is as much an art as it’s about science and numbers.

There are many resources available for you to check in case you are starting with Influencer Marketing on Instagram but for those who are already doing it, here are 4 quick suggestions from my side that are based on my own experiences of running campaigns and practical observations of some other live campaigns on Instagram these days.Read More